[Audio clip: view full post to listen] In this episode we continue our discuss about how to define your target audience. I talk about steps three through eight of the process you can use to zero in on the best market for you to focus on. Choosing the right target market will greatly improve how [...]
Continue reading...Friday, November 27, 2009 by Jason
[Audio clip: view full post to listen] Yesterday I had a phone conversation with one of my platinum coaching students. She’s been trying to get her show launched, but every time she’d think about creating episodes she’s hit a mental block. The answer finally came in this statement, “I’m just not sure which direction to [...]
Continue reading...Wednesday, November 4, 2009 by Jason
Let’s talk about one of the most important considerations for any marketing or business strategy. This is something that will really grease the wheels when it comes to making more money, creating compelling content and finding fulfillment in your business. It’s a classic question: which comes first, the chicken or the egg? Sadly, most businesses [...]
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Wednesday, December 16, 2009 by Jason
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