We’re currently going through the biggest shake up in marketing and media since the beginning of the Internet. The bad news is that it is leaving lots of businesses in the dust. Your business may have already fallen victim.
The good news is that the shake up also brings massive opportunity to those that understand the forces behind it. In this episode, we’ll discuss the how you can seize these forces for your benefit and ride the waves being created.
In this episode of Mastering New Media…
- How you can survive and thrive in the biggest media and marketing shake up since the dawn of the Internet (and before that since the Gutenberg Press)
- Why the status quo in advertising will no longer work for your business
- How to seize the opportunities brought by the shake up rather than fall victim the massive shift it’s causing in consumer behavior
Items Mentioned in This Episode
- The Community Builder Blueprint: Audio | Video | PDF
- The Attention Economy by Umair Haque
- The Long Tail
by Chris Anderson
Take Action
- If you were a consumer for your business, what filters would you put up to protect your attention? Take a few minutes to brainstorm this question.
- Use these insights as you move forward in getting the attention of your market.
What Do You Think?
- What concerns or reservations do you have about getting the attention of your market?
I’d love to hear your thoughts in the comments below.
Email: jason AT jasonvanorden.com
Voicemail Line: +1 877-877-7799
June 26th, 2009 at 6:20 pm
My first listen to MNM. I’m not keen on the rock music and introducer at the begining. I much preferred the intimate feel of TPU. I think you’re getting a bit too “sales-ey” these days. Keep your distance from the style of the folks that put up videos where they talk from outside the gates of “their” mansions. Even if they are genuine, they come across as phoney.
June 26th, 2009 at 6:36 pm
@Mike,
I appreciate the feedback. I’m curious to have specific examples as to how you the content is now too sales-y. The content is certainly more now about how to help you sell more and get paid for your content.
I don’t deny that in the end I have products and services to sell. But I create my content with the goal to be 100% usable, solid info for any business with specifics on how you can take action right now.
June 27th, 2009 at 7:54 pm
Jason – As I read Mike’s comment, it seems to be about style, rather than content. And I agree with him: the rock music and announcer are out of sync with your content. You don’t need the hypey intro, which usually signals questionable value.
June 29th, 2009 at 10:49 am
Yep, it’s the style. It doesn’t seem to be as natural as TPU was. Also people have to be careful with using rock music – it can often sound dated and rather “Sonic the Hedgehog”. Fine for old farts but doesn’t give the impression that the content has an up-to-date perspective. I’ve always trusted your content so that’s not an issue but the informal, natural, style of TPU played a big part in building that trust.
July 22nd, 2009 at 2:58 pm
I definitely enjoyed your episode.It has help me to think more about where i need to focus my attention. I’m sales man and i didn’t get the feeling that i was being sold too. Great stuff keep up the good work.
August 12th, 2009 at 2:50 am
Hi Jason, I found your information on meeting my listeners “wants” and I took notes so I can present them to my associate in crime (jokes). Now I started to listen to the 10 laws and could not find out about laws 5 – 10…But did listen to about getting the my audience’s filters down, and the new economy of attention. Now I am total new to this field – I graduated from the local college in New Media. I would love to learn more on this online business and carve out a part of the pie. Is there anywhere one can learn about the software/hardware/ect. one would need to dive in?
In addition, do you know if doing the podcast live vs. doing a taped show which one does better? Thanks for your time.
August 12th, 2009 at 5:02 pm
@Jay,
The other laws are coming in forthcoming episodes.
Doing a podcast live has a lot of advantages and is preferable in many ways, but it is harder to pull off. Most people to it taped.
I’m launching a site later this year that goes into all the “how to” details for new media.
August 27th, 2009 at 3:31 am
Jason, thanks for getting back to me. I have been viewing a number of podcasts and came across this one by Andrew Lock who does a weekly podcast to help businesses lift up the bottom line. The URL is http://helpmybusiness.com/
Again thanks for your tips and insights I look forward to reading more ect.