Tips on Promoting Podcasts

May 5, 2006 by Jason

Sharon Housley of WebProNews wrote a nice list of ideas for promoting your podcast. Here are a couple highlights I found insightful:

Instruction on how users can listen to podcasts should also be included.

Make it easy for your site visitors to:

Listen to your podcast
Know what a podcast is
Subscribe to your podcast
Know why they would want to subscribe

Take a look at the header of my GothamCast page for some examples of how I do this.

Be sure the podcast RSS feed contains enough information related to the contents of the podcasts to grab the interest of listeners. The description should be keyword rich.

Encourage feedback and dialogue with listeners.

I talk about this in my new book. This makes the difference between just finding listeners and attracting loyal fans. Podcasting is very conducive to interaction and feedback. Take advantage of it.

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