What’s the #1 foolproof technique you can use in your marketing and sales content in order to dependably:
- Get attention
- KEEP attention
- Evoke emotion
- Offer empathy
- Earn trust
- Build influence
- Inform AND entertain
- And teach in a way that people will remember what you said?
Any guesses? The simplicity of the answer may surprise you: it’s storytelling.
But here’s the thing. While many understand the power of storytelling, most people aren’t doing it enough or they’re doing a half-baked job. Read more