Despite the title of this post, my purpose in posting this is not political. Also, it contains relevant lessons for your business and brand whether you live in the U.S. or elsewhere.
I deliberated as to whether or not I should acknowledge the election results in my content, but then I remembered one of the most important pieces of marketing and influence advice ever given.
More on that below…
There are three vital lessons we can pull from the U.S. elections this week. Each of them provides insight and opportunities for you to have a greater impact with your work.
Lesson One: Always enter the conversation already going on in the mind of your customer
This is some of the most important advice you can follow when it comes to marketing and influence. It comes from Robert Collier, renowned copywriter and personal development thought leader in the early 20th century. Read more