“Launching an online course has increased my income and transformed my business in ways I’d never imagined.”
I’ve been sharing a peek into the transformational experience of my client Alexandra when she started creating online courses during the pandemic.
You can read the first two parts of the case study at the links below.
Pt 1: The Vital First Steps When Launching an Online Course
Pt 2: How to Launch a Course in 3 Weeks
Today, I want to share more about the incredible benefits Alexandra has enjoyed from her first course to show what online courses can do for you.
Then, I’ll share with you a limited-time opportunity to work with me to launch your online course in just eight weeks, and at a fraction of my usual consulting fee.
Stacking the ROI
While debriefing with Alexandra about her first launch, we started by looking at the tangible results.
- She made 10k from the course pilot.
- She reached students in eleven countries.
- She attracted high-caliber students, including professors, directors, department chairs, and even her previous teachers and mentors.
- She received copious feedback about the impact of the course on her students’ lives and careers.
- Students from the course have invested in her other products and services.
- She enjoyed a significant ROI on the time and energy invested in the course.
Since then, she’s re-launched the course. She spends around 10-12 hours writing emails for the campaign, hosting Q&A calls, and interacting with students when she launches now. Her per-hour income for the course is higher than most of her other income sources.
Next, we talked about the intangible gains, some of which were unexpected. Here are some quotes from our conversation.
7) Clarify Your Brand and Body of Work
“I have a fairly ‘portfolio career.’ I choreograph, direct, teach, do private client work, mentor, and write. Creating a course illuminated that this topic is a throughline for my work. It clarified so many different aspects of my career and what I want to be doing. The course is also branding me in a way that feels very truthful, authentic, and close to my heart.”
8) Bring Ease and Inspiration to Other Aspects of Your Business
“Put this material together and has given me new perspective and ideas for my book. Working with clients and teaching classes is easier because I can pull from course materials. I’ve also noticed it’s inspired my art with new ideas.”
9) Further Your Vision
“It’s not just about the money for me. This course was a dream that I had in the back of my head for such a long time, but I didn’t even realize it. This crazy moment in time gave me the impetus to create it. It feels very timely and important to me.”
10) Uncover the Unique Aspects of Your Voice and Body of Work So You Stand Out in Your Industry
“I got a lot of feedback from my students that nobody is doing what I am doing in the way that I do it. But it’s something they have been looking for. It feels so good to know I have something special to offer that is helping people.”
I asked Alexandra what advice she would give to someone who is worried their market is saturated with online courses or that they have nothing unique to add.
“I genuinely feel everybody has something distinctive to offer, even if you’re in an industry that is flooded with online courses. Figure out what you do that’s particular to you: your point of view, experience, personality, relationship with your audience, or relationship with the material. The more personal, truthful, and specific you make your work, that’s when you find your students, and they see you through the noise.”
—
From Losing Half Her Income to Her Most Profitable Year Ever (and Growing)
When we started this case study, Alexandra had lost half of her income due to COVID. Her back was against the wall.
But she went on to have her most profitable 12 months ever because of her shift to online courses.
Today, her income continues to grow thanks to the five online courses she now offers. She gets to spend more time working from home and being with her two boys. She feels more freedom and control when it comes to the future of her career.
Since 2004, I’ve worked with thousands of students and hundreds of clients, helping them launch online courses. I’ve seen life-changing stories like Alexandra’s repeat themselves time and time again in every imaginable niche.
The online learning industry has grown steadily over the past decade. According to Berkshire-Hathaway: “The global e-learning market reached a value of US$ 222.2 Billion in 2020. Looking forward, the market is expected to grow at a rate of 12.7% annually during 2021-2026.”
The ship has not sailed on online courses. In many ways, it’s just pulling into the harbor.
Online courses present an opportunity for brilliant people like you to not only grow your brand and business but to elevate the world with your knowledge and ideas.
That’s why I created my Launch Your Course Workshop, an eight-week group coaching program where I guide you through the same process I used with clients like Alexandra to launch profitable and impactful online courses.
The workshop starts the week of Monday, November 15.
I’ve timed this program specifically to help you launch your first (or next) online course at the best time of the year: January. Your audience will be ready to invest at the start of a new year.
This program is for you, even if you have no idea yet which course to create. I’ll share my unique process for zeroing in on the perfect idea for you.
When you join Launch Your Course, you’ll get access to:
- 8 live group coaching calls focused on implementation, support, and feedback.
- Direct guidance and support from a like-minded group of course creators and me.
- My library of video training and 15+ tools, templates, and scripts make the process frictionless.
- My framework for promoting your online course, even if you don’t have a list.
- And much more…
By the end of the program, you’ll have your course designed and launched without tech headaches, recording media, creating a course website, or setting up a sales funnel.
Those things can come after you’ve already proven your course and made money. I’ll show you how to set those things up as well when the time comes.
To get all of the details and enroll, check out Launch Your Course HERE >>>
You can also reach out to me here if you’d like to set up a brief call to discuss whether this is a good fit for you. Please include a mobile number where I can text you.
The rabbit hole that changed by business
As I looked around the Lincoln Center auditorium, I felt like a fish out of water. I wondered if I was wasting my time. Little did I know, I was about to discover something that would significantly change the trajectory of my business.
I’d bought a ticket to the 99U conference for career designers and creatives.
My only goal in attending was to bump into new ideas. One of the ideas I bumped into was Design Thinking, a process used for solving problems and designing products.
Today, Design Thinking is at the core of my business strategy and online course development approach. It’s allowed me to launch successful products faster for myself and my clients.
There was no clear ROI for attending 99U when I bought the ticket. Yet, I invested three workdays and several hundred dollars to go.
Why? Curiosity.
Read more
Filling your courses without being sales-y
Today, I want to share some tips for promoting your online course in a way that inspires people to buy without resorting to annoying sales tactics.
First, I’d like to share a quote from my client, Alexandra, that illustrates what happens when you craft a campaign that truly resonates with your intended audience.
“In the beginning, it felt daunting to write so many emails. I worried I was going to overwhelm people or they would get sick of me. But with your guidance, it felt effortless.
The response to my marketing campaigns has been amazing. I fill my courses easier than ever before, and people actually reply to thank me for the emails. They even respond to share very personal things, which moves me so much. You showed me how to make my marketing campaigns feel like a gift.
These campaigns generate $10,000 and up while also building a relationship with my audience that feels very meaningful. It’s brought me more one-on-one clients and professional opportunities. Thanks to your approach, I now enjoy promoting my online courses.”
Filling your courses requires a proper marketing campaign. But that doesn’t mean you have to do a pushy, complicated product launch.
Read more
Are you ready for an online course?
How do you know if you’re ready to launch an online course and if it’s the right strategy for your business?
This is a question I get a lot. In this email, I want to share a simple checklist to help you answer the question for yourself.
At the end of this email, you’ll find info about my Launch Your Course group coaching program, where I’ll guide you through designing your online course and launching it at the best time of the year: January.
In my recent emails, I’ve been sharing how I helped my client, Alexandra, launch a new online course in three weeks, make 10k with her pilot course, and replace half of her income with other online courses. This has grown her brand and impact and given her more freedom in her career.
Read more
10 Ways an Online Course Transforms Your Business
“Launching an online course has increased my income and transformed my business in ways I’d never imagined.”
I’ve been sharing a peek into the transformational experience of my client Alexandra when she started creating online courses during the pandemic.
You can read the first two parts of the case study at the links below.
Pt 1: The Vital First Steps When Launching an Online Course
Pt 2: How to Launch a Course in 3 Weeks
Today, I want to share more about the incredible benefits Alexandra has enjoyed from her first course to show what online courses can do for you.
Then, I’ll share with you a limited-time opportunity to work with me to launch your online course in just eight weeks, and at a fraction of my usual consulting fee.
Stacking the ROI
While debriefing with Alexandra about her first launch, we started by looking at the tangible results.
Since then, she’s re-launched the course. She spends around 10-12 hours writing emails for the campaign, hosting Q&A calls, and interacting with students when she launches now. Her per-hour income for the course is higher than most of her other income sources.
Next, we talked about the intangible gains, some of which were unexpected. Here are some quotes from our conversation.
7) Clarify Your Brand and Body of Work
“I have a fairly ‘portfolio career.’ I choreograph, direct, teach, do private client work, mentor, and write. Creating a course illuminated that this topic is a throughline for my work. It clarified so many different aspects of my career and what I want to be doing. The course is also branding me in a way that feels very truthful, authentic, and close to my heart.”
8) Bring Ease and Inspiration to Other Aspects of Your Business
“Put this material together and has given me new perspective and ideas for my book. Working with clients and teaching classes is easier because I can pull from course materials. I’ve also noticed it’s inspired my art with new ideas.”
9) Further Your Vision
“It’s not just about the money for me. This course was a dream that I had in the back of my head for such a long time, but I didn’t even realize it. This crazy moment in time gave me the impetus to create it. It feels very timely and important to me.”
10) Uncover the Unique Aspects of Your Voice and Body of Work So You Stand Out in Your Industry
“I got a lot of feedback from my students that nobody is doing what I am doing in the way that I do it. But it’s something they have been looking for. It feels so good to know I have something special to offer that is helping people.”
I asked Alexandra what advice she would give to someone who is worried their market is saturated with online courses or that they have nothing unique to add.
“I genuinely feel everybody has something distinctive to offer, even if you’re in an industry that is flooded with online courses. Figure out what you do that’s particular to you: your point of view, experience, personality, relationship with your audience, or relationship with the material. The more personal, truthful, and specific you make your work, that’s when you find your students, and they see you through the noise.”
—
From Losing Half Her Income to Her Most Profitable Year Ever (and Growing)
When we started this case study, Alexandra had lost half of her income due to COVID. Her back was against the wall.
But she went on to have her most profitable 12 months ever because of her shift to online courses.
Today, her income continues to grow thanks to the five online courses she now offers. She gets to spend more time working from home and being with her two boys. She feels more freedom and control when it comes to the future of her career.
Since 2004, I’ve worked with thousands of students and hundreds of clients, helping them launch online courses. I’ve seen life-changing stories like Alexandra’s repeat themselves time and time again in every imaginable niche.
The online learning industry has grown steadily over the past decade. According to Berkshire-Hathaway: “The global e-learning market reached a value of US$ 222.2 Billion in 2020. Looking forward, the market is expected to grow at a rate of 12.7% annually during 2021-2026.”
The ship has not sailed on online courses. In many ways, it’s just pulling into the harbor.
Online courses present an opportunity for brilliant people like you to not only grow your brand and business but to elevate the world with your knowledge and ideas.
That’s why I created my Launch Your Course Workshop, an eight-week group coaching program where I guide you through the same process I used with clients like Alexandra to launch profitable and impactful online courses.
The workshop starts the week of Monday, November 15.
I’ve timed this program specifically to help you launch your first (or next) online course at the best time of the year: January. Your audience will be ready to invest at the start of a new year.
This program is for you, even if you have no idea yet which course to create. I’ll share my unique process for zeroing in on the perfect idea for you.
When you join Launch Your Course, you’ll get access to:
By the end of the program, you’ll have your course designed and launched without tech headaches, recording media, creating a course website, or setting up a sales funnel.
Those things can come after you’ve already proven your course and made money. I’ll show you how to set those things up as well when the time comes.
To get all of the details and enroll, check out Launch Your Course HERE >>>
You can also reach out to me here if you’d like to set up a brief call to discuss whether this is a good fit for you. Please include a mobile number where I can text you.
How to Launch a New Online Course in 3 Weeks
In this post, I’ll continue the case study about my client, Alexandra, to show you how we launched a new online course in just three weeks without tech headaches, time-consuming production, a fancy sales funnel, or a course website.
When we last left Alexandra’s story, she’d lost half of her income due to COVID, so we decided she’d launch a course for stage performers.
That’s when I stunned her, saying we’d launch the course in three weeks.
Alexandra looked at me in disbelief. “But how am I going to record all of the videos in that time? Don’t I need to set up some kind of course website? I keep hearing I need a sales funnel, too.”
I reassured her, “You’re not going to do any of that. We’ll use my Lean Launch Method to sell your course quickly and easily with as little cost and risk as possible.”
“How do I do that?” she asked.
“You don’t need to create any videos because you’ll teach the course as a live pilot via Zoom the first time. You have six modules. That’s six weekly calls.”
Her look of disbelief softened a little.
Read more