The Real Reason Entrepreneurs Struggle to Find the Time to Do the Unique-Genius Work They Love

I hear business owners frequently say things like…

“My business never allows me the time I need to do the work I love most. There’s always a launch to do, decisions to make, and things to manage.”

or…

“If I could only hire the right team and automate my sales funnel, I’d finally be able to properly focus on the work that will have the biggest impact.”

I sympathize with these frustrations. I’ve felt them myself even recently.

However, these statements miss the real reason why they are struggling to do their unique-genius work and realize their vision of having bigger reach, influence, and impact as a thought leader at the top of their industry.

Evergreen Sales Funnels, Automated Systems, and a Bigger Team Are Not the Answer

In response to these frustrations, I often see business owners decide they need evergreen sales funnels, automated systems, a more effective team, and productivity hacks to free up their time and energy. Read more

The Most Common Barriers to Growing Impact and Income with Your Ideas

My first marketing school was a brown 1988 Buick that I bought from my Grandma for $1500.

The velvety bench seat in the back was always littered with tapes and CDs by consummate marketers like Dan Kennedy.

It was 2002. During my commute to and from work, I’d listen to the audios to gain ideas for marketing my alternative rock band, Desmo.

That’s how I learned the three M’s of marketing.

The 3 M’s of Marketing

Message, market, and media.

Put the right message, in front of the right market using the right media.

These days, we have so many shiny new marketing tools and methods, it’s easy to forget the fundamentals.

In this series, we’ve been chatting about the common barriers that can keep your business from growing.

In this post, I list the most common business growth barriers to help you identify the greatest opportunities for boosting your income and impact. Read more

3 Common Mistakes that Will Hinder the Growth of Your Business and the Impact of Your Work

Confession time! I’m avoiding the ginormous task of deciding which schools to apply my daughter to for kindergarten this fall. The system here in Manhattan is overwhelming, even for the public schools!

So instead, I’m writing this post to chat more about growing your business – a much more enjoyable task :).

Maybe you can relate to my overwhelm. Our business sometimes feels like our child. “Raising it” to be happy, healthy and growing can be overwhelming.

So, let’s continue our chat about how to grow your business so you can survive the big shifts taking place online. Read more

The Uncomfortable Truth about Growing Your Business

Let’s talk about how to grow your business to the next level.

First, let’s discuss what to do if you are:

  • Hustling too hard and making too little money
  • Struggling to attract enough leads and customers
  • Attracting the wrong customers and clients
  • No longer fulfilled by a business you once loved
  • Hitting an income plateau and don’t know how to get to the next level
  • Cycling through boom and bust periods, doing launch after launch, without predictable monthly revenue coming in

If any of that resonates, then keep reading. We’re going to talk about the uncomfortable truth that keeps so many businesses from growing (and even dooms many to fail).

Each of the bullet points above is a symptom that your business has hit a growth barrier. Read more

What the U.S. Elections Mean for You, the Influencer and Marketer

Despite the title of this post, my purpose in posting this is not political. Also, it contains relevant lessons for your business and brand whether you live in the U.S. or elsewhere.

I deliberated as to whether or not I should acknowledge the election results in my content, but then I remembered one of the most important pieces of marketing and influence advice ever given.

More on that below…

There are three vital lessons we can pull from the U.S. elections this week. Each of them provides insight and opportunities for you to have a greater impact with your work.

Lesson One: Always enter the conversation already going on in the mind of your customer

This is some of the most important advice you can follow when it comes to marketing and influence. It comes from Robert Collier, renowned copywriter and personal development thought leader in the early 20th century. Read more