“What if I publish content and only hear crickets?”
“What if nobody comments on my post?”
“What if nobody listens to my podcast?”
Have any of these questions ever held you back?
They’ve kept me from putting myself out there more times than I’d like to admit.
I’m willing to bet it’s the same for you.
We can’t let this happen. The world needs your ideas.
That’s why I was thrilled recently to see that a former client and friend, Stu Swineford, had launched his podcast. But he almost didn’t and had already put it off for a while.
Then he had a shift in perspective that changed everything.
When he shared it with me in an email, I knew I had to share it with you.
Here’s what he had to say.
Read more
Generate More Sales with Customer Awareness
Then they create a customer journey that leads them toward doing business with you.
To create a compelling customer journey, you must have a deep understanding of your intended customer’s inner world and the process they go through before they buy.
In this episode, I’ll share with you a framework that outlines the five phases all customers go through before they buy. This framework tells you the kind of content you need at each step to earn their trust and buy-in.
It also allows you to identify places in your customer journey where you might be losing potential customers because of a mismatch in your message.
In This Episode
Download This Episode’s Framework
Download Here
Mentioned in This Episode
Further Resources
Why “follow your passion” is bad advice
“Follow your passion!”
Research shows this well-meaning advice can set you up to fail in two ways.
Firstly, the advice to follow your passion typically promotes a sense that things will be easier if you do so, increasing the likelihood of giving up when things are more challenging than expected.
Secondly, following this advice makes us less likely to notice and pursue ideas and opportunities outside of a narrow focus. As a thought leader, your work depends on generating new ideas. You are most likely to find the innovations that will elevate your work by looking in non-obvious places outside of your passions.
Read more
The ego trap that can sink your business
“What if I publish content and only hear crickets?”
“What if nobody comments on my post?”
“What if nobody listens to my podcast?”
Have any of these questions ever held you back?
They’ve kept me from putting myself out there more times than I’d like to admit.
I’m willing to bet it’s the same for you.
We can’t let this happen. The world needs your ideas.
That’s why I was thrilled recently to see that a former client and friend, Stu Swineford, had launched his podcast. But he almost didn’t and had already put it off for a while.
Then he had a shift in perspective that changed everything.
When he shared it with me in an email, I knew I had to share it with you.
Here’s what he had to say.
Read more
These 3 Things Will Lift You Above the Noise
“How can I possibly stand out from all the other people saying and offering the same things I am?”
It’s a question worth asking given all the noise on the Internet. Just this morning, I was on the phone with a client who was concerned about starting a podcast when it seems like there are so many people with podcasts already.
The truth is, there’s plenty of room for your voice in the world. In fact, it’s desperately needed. The key is to develop a distinct voice that stands out and draws your ideal audience in.
To stand out in the marketplace, your personal brand needs three things.
Read more
Get out of the building
I’ve done over 20 coaching calls in the past three weeks. While the topics of each call varied, one piece of advice came up more than any other.
The advice applied whether I was coaching someone just starting out or someone who already had a thriving business.
This advice is my go-to when it comes to getting clarity and confidence about business strategy, both for myself and my clients.
It’s a treasure trove of inspiration and validation.
It’s a simple piece of advice, and yet so many overlook it.
In the words of renowned entrepreneur and author, Steven Blank.
“Get out of the building.“
In other words, get out and have in-depth conversations with your intended market in which you ask them meaningful questions about their experience.
Read more