Wherever you're in your career and business, I invite you to remember Steve Jobs' quote. Remember, you are in the process of discovering the dots as you go.

Steve Jobs said this made all the difference to his success

In life and business, we often want to control things. We want to be sure about which path to take and where it will lead. We want to see the dots and know how to connect them.

As a college student, I studied engineering. I loved learning a formula, solving for the variables, and getting a correct answer.

As an entrepreneur, I’ve had to (and continue to) unlearn that approach. There are too many variables, most of them out of control. Scary, I know. It makes it impossible to look ahead and find the “right” solution.

Take a look at this great quote from Steve Jobs’ famous commencement speech from 2005.

“You can’t connect the dots looking forward; you can only connect them looking backward. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.”

Back in 2003, I quit my one-and-only post-college employment after only three years as an engineer. I jumped into real estate investing because I’d read Rich Dad, Poor Dad.

I didn’t know it yet, but this was the first “dot” of many that I would manage to connect in the coming years.

Participating in the real estate investing community led me to consult real estate investors about marketing. (I’d gained marketing chops—as well as would-be mutton chops—over several years of promoting my band, Desmo.)

Eventually, consulting lead to the idea to run a one-day seminar about marketing for real estate investors. I booked a room at the local community college and filled it with 25 people grossing $8000.

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3 New Ways to Eliminate Procrastination, Overwhelm, and Perfectionism

As a business owner and thought leader, there will inevitably be times when you procrastinate a task or project despite its significance to your goals.

There are many reasons why we procrastinate, but two of the most common are perfectionism and overwhelm. I certainly have plenty of experience in this respect.

Procrastination can be especially frustrating when the task you are avoiding is essential to an important goal. You want the benefits of the outcome but find it difficult even to get started.

Perhaps you want to write a book but find it challenging to sit down and write.

Perhaps you want more clients, but you struggle to get started doing consistent outreach.

Perhaps you want to meditate so that you can enjoy increased mental clarity and awareness, but you find it difficult even to do a ten-minute meditation.

In this episode, I’ll share with you a set of questions you can ask to eliminate the overwhelm and perfectionism that leads to procrastination.

In This Episode

  • 3 simple techniques for getting past perfectionism, procrastination, and overwhelm so that you can do more of the important things in your business

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Mentioned in This Episode

Further Resources

 

Customer Awareness

Generate More Sales with Customer Awareness

Then they create a customer journey that leads them toward doing business with you.

To create a compelling customer journey, you must have a deep understanding of your intended customer’s inner world and the process they go through before they buy.

In this episode, I’ll share with you a framework that outlines the five phases all customers go through before they buy. This framework tells you the kind of content you need at each step to earn their trust and buy-in.

It also allows you to identify places in your customer journey where you might be losing potential customers because of a mismatch in your message.

In This Episode

  • How to create content that grabs the attention of your intended market
  • A five-part framework for knowing what exact message your potential customer needs to hear to progress toward doing business with you.

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The Customer Awareness Spectrum
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Mentioned in This Episode

Further Resources

The advice to follow your passion typically promotes a sense that things will be easier. However, it isn’t the most reliable compass to guide you toward a successful business strategy.

Why “follow your passion” is bad advice

“Follow your passion!”

Research shows this well-meaning advice can set you up to fail in two ways.

Firstly, the advice to follow your passion typically promotes a sense that things will be easier if you do so, increasing the likelihood of giving up when things are more challenging than expected.

Secondly, following this advice makes us less likely to notice and pursue ideas and opportunities outside of a narrow focus. As a thought leader, your work depends on generating new ideas. You are most likely to find the innovations that will elevate your work by looking in non-obvious places outside of your passions.

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They’ve kept me from putting myself out there more times than I’d like to admit. I’m willing to bet it’s the same for you. We can’t let this happen.

The ego trap that can sink your business

“What if I publish content and only hear crickets?”

“What if nobody comments on my post?”

“What if nobody listens to my podcast?”

Have any of these questions ever held you back?

They’ve kept me from putting myself out there more times than I’d like to admit.

I’m willing to bet it’s the same for you.

We can’t let this happen. The world needs your ideas.

That’s why I was thrilled recently to see that a former client and friend, Stu Swineford, had launched his podcast. But he almost didn’t and had already put it off for a while.

Then he had a shift in perspective that changed everything.

When he shared it with me in an email, I knew I had to share it with you.

Here’s what he had to say.

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