I want to show you exactly how to launch a pilot course fast. Here are the four things you need for a profitable and impactful online course.

4 Steps to Launch an Online Course in 3 Weeks

In my previous post, I outlined the three steps you can use to find out what your audience needs most and launch a new online course (or another online offer) simply, quickly, with low cost and little risk.

A key piece of this process is launching the pilot version of your course first…

  1. Test your idea quickly
  2. Bring cash in the door right away
  3. Get early feedback and testimonials to increase further sales

This gives you the early momentum to build and leads to a successful ongoing income stream.

Today, I want to dig a little deeper and show you exactly how to launch a pilot course fast.

As with most things, I have a framework or this. These are the four things you need for a profitable and impactful online course.

1) Identify the Ideal Student

Who is the specific person you want to reach and help with your course? What are their most pressing pains and goals? What are their current circumstances? What motivates them? What’s holding them back?

The better you know who you want to serve and what their needs are, the easier it is to create a successful course for them. Read more

Here are the three steps Alexandra followed to make this happen (and that you can follow to launch a new income stream quickly, too).

How to Find Profitable Opportunities During COVID-19

Imagine almost half of your immediate income evaporating in just 24 hours…

Income that you need to pay rent, feed your family, pay bills, and cover business expenses.

How would you quickly replace the lost revenue?

This is the position my client, Alexandra, found herself in when the COVID-19 quarantine hit.

Then, in just three weeks and with minimal expense, she put into place three new income streams that not only replaced the money she’d lost but also will become a key source of ongoing income for the future.

Here are the three steps Alexandra followed to make this happen (and that you can follow to launch a new income stream quickly, too).

1) Uncover What Is Most Relevant to Your Audience Right Now

The first thing Alexandra did was to check in with her intended audience (those she wanted to serve as customers) to see what they needed help with, especially in light of the current events. Read more

With the current pandemic, there comes an income opportunity. Here’s why now might be the perfect time to launch your first or next online course.

An income opportunity that’s working well right now

A lot of us are wondering what we should focus on in our business with so much change and uncertainty engulfing us daily.

On top of that, many have lost income and need to replace it.

But with disruption there comes opportunity.

It’s become clear to me over the past several weeks, as I’ve worked with clients and had conversations about what’s working now, that online courses fall into the category of “significant opportunities” right now.

I’ll share the reasons why in a moment. But first, I want to be clear that I’m not one to push a “here’s the one thing you absolutely must do right now because it’s the only thing that can fix everything for you” solution.

With that said, here’s why now might be the perfect time for you to launch your first (or next) online course.

1) Online Learning is a Big Opportunity Right Now

Throngs of people have turned to the Internet for learning since going into quarantine. People are also using this time to learn new skills and ideas both as a pastime as well as to bolster their resume for the future. Read more

If you’re wondering how to best market and create content in the current climate, here are seven ways to serve as a leader right now for your customers.

7 Ways to Serve as a Leader Right Now

If your week has been anything like mine, it’s been a mixed bag. I think I have whiplash after being bounced and tossed around the emotional spectrum like a pinball.

I got a lot of great responses when I asked what topics you would like my insights on right now. I was happy to see that a lot of people wanted to hear about some ways to show up and serve as a leader right now.

I’m also working on content about how to make your business more resilient and how to quickly replace lost income. (Hint: #3 and #4 below are a great way to prepare for that.) More on those topics soon.

If you’re wondering how to best market and create content in the current climate, check out the resource I share in #4 below.

With that, here are seven ways to show up as a leader right now for your customers, clients, and audience.

1) Keep Showing Up (Show Up More)

It would be understandable to hole up right now and attend to yourself, your family, and those closest to you. And if that is what you need, that’s just fine. Read more

Design Your Course

Four Steps to Design a Profitable Online Course

There are four essential elements for creating an online course in order to ensure it will be profitable and deliver results. Together, these four elements make up a framework I call The Online Course Design Canvas. In this episode, I outline this framework and give you examples for each element to help you outline your first (or next) online course. You can also apply this framework to design other types of offers and income streams based on your expertise.

In This Episode

  • How to identify exactly what online course to launch first (or next)
  • 4 key things you must define in order to ensure your online course will be successful Read more