I’ve done over 20 coaching calls in the past three weeks. While the topics of each call varied, one piece of advice came up more than any other.
The advice applied whether I was coaching someone just starting out or someone who already had a thriving business.
This advice is my go-to when it comes to getting clarity and confidence about business strategy, both for myself and my clients.
It’s a treasure trove of inspiration and validation.
It’s a simple piece of advice, and yet so many overlook it.
In the words of renowned entrepreneur and author, Steven Blank.
In other words, get out and have in-depth conversations with your intended market in which you ask them meaningful questions about their experience.