Blog - Page 3 of 30 - Jason Van Orden

For the rebels who want to go their own way

Missed a previous installment in the Your Perfect Offer series? Read them here…

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We’ve been talking about how to design your perfect offer for the past few weeks. My goal with this series has been to help you create an offer that provides you with the business and lifestyle you desire as defined by these eight criteria.

Impactful: Delivers dependable results
Profitable: Easy to sell consistently
Flexible: Provides you with freedom
Scalable: Serves more clients in less time
Evergreen: Can enroll clients year-round
Recognized: Boosta your authority
Irresistible: A must-have for your ideal clients
Fulfilling: You love delivering it

So far, we’ve gone through the first three steps of the Perfect Offer Framework. The fourth and final step is to design a scalable way to deliver your offer.

Unlock your potential and achieve work-life balance. Discover how to remove bottlenecks in your business and create a signature process.

How to remove yourself as the business bottleneck

Missed a previous installment in the Your Perfect Offer series? Read them here…

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What do you want your life and business to look like in two years?

Do you have a picture of the people you want to impact, how much money you want to make, and most importantly, what you want your lifestyle to look like?

How many hours a week would you like to work while still growing your business?

I often ask this question of new clients. A common answer sounds something like this.

More than anything, I want to get to where I only work 20 hours a week so I can spend more time with my kids. I’d love to take Fridays off and spend at least a month on vacation every year.

As a follow-up, I ask them what they think is the number one obstacle in that vision. Without fail, the answer is something like this.

Hamburgers, toothaches, and your irresistible offer

Missed a previous installment in the Your Perfect Offer series? Read them here…

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How can you be sure your offer will sell before investing time and resources into creating it?

The last thing any coach or consultant wants to hear after opening the doors on a new offer is…

The sound of crickets. Ouch!

I’ve been there. It’s a fast track from optimistic enthusiasm to existential crisis.

“Do I even know what I am doing? Maybe nobody wants my expertise. They probably think I’m a fraud.”

I’ve also launched offers that brought in more than 700k in two weeks.

When this happens, many assume it’s an issue with the marketing or sales process. “Maybe I didn’t send enough emails. Perhaps I should have done a webinar. Does my sales page suck?”

But here’s the thing. While marketing and sales are key elements…

Start Designing Your Perfect Offer

Today, we start designing the perfect offer that provides you with eight business-building, life-enriching, freedom-fulfilling criteria.

Impactful: Delivers amazing client results.
Recognized: Positions you as an expert in your field.
Profitable: Pays well for the time and resources invested.
Flexible: Fits your desired lifestyle, schedule, and workload.
Scalable: Grows your business without overloading time and resources.
Irresistible: Grabs the attention of the clients you enjoy working with most.
Fulfilling: Provides enjoyment. Leverages your strengths. Aligns with your values.
Evergreen: Allows for enrollment anytime (or at the times of the year you choose).