The Hail Mary pass that changed my marketing game (and yours) forever

The Hail Mary pass that changed my marketing game (and yours) forever

My back was against the wall.

I’d paid $5000 to work with a world-class consultant, but I was totally unprepared for our phone call.

That’s when necessity (more like desperation) became the mother of innovation.

Little did I realize it, but I was about to stumble on a secret for creating consistent, compelling content that deeply resonates, engages in a way most content fails to do, and earns trust faster than I can devour a bag of Sour Patch Kids. All of that:

  • Without staring at the dreaded blinking cursor on the blank page
  • Without wrestling with the demon of perfectionism
  • Without desperately coming up with a half-baked, mostly boring idea because it’d been weeks since you published something
  • Without being boring and sounding like everyone else in the echo chamber
  • Without spending twice the time and energy you’d planned just to end up with something you still don’t feel great about

“What have you got for me?,” my sales coach asked as we connected over Zoom.

You see, I was supposed to have written several emails to review with her, but with everything going on (and let’s be honest, due to a healthy dose of perfectionism mixed with a bit of impostorism), I’d put it off until it was too late. Read more

Lightbulb of Ideas

Four Plug-N-Play Marketing Templates to Powerfully Communicate Your Genius

In this episode: 1) how to clearly communicate your unique brand to the marketplace 2) how to market and sell successfully when your values don’t align with the popular messaging in your industry.

Have you ever found yourself trying to communicate the essence of your business, in a clear and concise way? Maybe on your about page, or maybe when you’re on a podcast and somebody’s saying, “Hey, tell us a little bit about you.” Or, maybe when you get on stage, and you’re speaking and you want to be able to give a little concise elevator pitch, so to speak, about your business. Or, maybe at a networking event. There are so many times and places when we’re called upon to share what our business is about.

In the last episode of Impact, we talked about the Magnetic Messaging Framework, which is the five-part framework that I created to help you uncover the most unique and compelling parts of your message and your brand. In this episode, we take those elements and make them practical for you to use by giving you templates for putting the pieces together.

Today, the format of the show is a little different. You’re going to hear a live coaching call that I recorded, with permission. I want to make these concepts more practical by letting you listen to me helping somebody apply them to their business. In the call I’m going to share with you today, you’re going to hear me consulting Gillian Hood, a health coach. Read more

Message in a Bottle

Five Steps to Create an Irresistible Brand and Message

In this episode, you’ll learn how to 1) Create an irresistible personal brand that commands the attention of your ideal audience and customers 2) Uncover and clarify the most unique and compelling parts of your message.

There’s never been a better time to attract an audience and share your ideas with the world. But the Internet is a noisy place and it’s also getting harder every day to stand out if you don’t know how to properly create and communicate your personal brand. 

In order to grow your impact and income, you have to communicate your message in a clear and compelling way that cuts through all of that noise. You need to create a brand that is so irresistible, that your intended audience can’t help but pay attention, share your message, and do business with you. 

Perhaps you’ve struggled at times to convey the importance of your work. Perhaps you’ve had moments where it felt like your message fell flat and failed to resonate with the people you want to reach. Maybe you’ve found it difficult to gain the kind of critical mass that turns your message into a movement.  Read more

Jason Van Order - IMPACT Podcast Host

About the Impact Podcast and My Story

In this episode, I talk about why I created this show and how you will benefit from it. I also talk a bit about my story and how it led me to work with thought leaders as a business and marketing strategist.

I thought my launch would fail, but I know I had to keep going.

Doubt set in; I was certain my launch was going to fail…

My mind got the better of me and I started freaking out.

Earlier that day, I’d posted something to social media and heard crickets in return.

That was two weeks ago. I was promoting my mastermind group for coaches and consultants.

I’d already booked a couple of fantastic people into the program, but I wanted ten participants.

The scared “monkey brain” part of my mind was certain that the “flopped” social media post was proof I wasn’t going to find anyone else to sign up.

The monkey brain didn’t care that I’d done 70+ launches in the past, most of which went well.

It didn’t care that time and time again I’d filled programs despite experiencing “launch slumps” along the way.

The monkey brain was working hard to protect me by convincing me to cut my losses and move on before I failed.

Thankfully, I didn’t listen.

I kept going. Read more