The lack of a well-constructed customer journey (or failure to have one) is one of the most common problems costing coaches and consultants sales.
Your customer journey is the sum of all the touchpoints and experiences a client has with your brand, starting when you first gain their attention and continuing through to their first purchase and beyond.
A customer journey consists of the messaging, channels, and experiences you use to gain the attention of your clients, earn their trust, inspire them to buy, and provide them with exceptional value.
In this post, I’ll help you identify hidden gaps in your customer journey that might be costing you sales.
The Failings of the Sales Funnel
We frequently hear about sales funnels. A sales funnel is often one part of a customer journey.
A customer journey is a more holistic view of the experience prospects, and customers have with your brand. Thinking in terms of a sales funnel costs you sales and lasting impact.
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How Queen and A-Ha can rock your course marketing
Let’s play a musical mini-game! It’ll be fun and teach a key principle about selling more courses and programs.
Ready? Here we go!
A-Ha & Queen Will Rock Your Marketing
What comes to mind when you think about each of the following songs?
I’m willing to bet a bag of sour gummies (my favorite!) that you immediately had a specific line of the song come to mind for at least one, if not all, of them.
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The bad news and good news about filling your courses
Want to enroll more ideal clients in your courses or programs in the next 30 days?
I have a bit of bad news, then some good news.
📰 😢 The Bad News
Every day, ideal prospects pass by your content and offer(s) without realizing you have a unique solution that is the perfect fit for them.
Likely, one of three things is happening.
📰 😁The Good News
A few tweaks in your messaging may be all that is needed to get them to lean in, take a closer look, and sign up.
So how do you find the right language? You look inside their head.
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Key Parts of An Effective Customer Journey
The lack of a well-constructed customer journey (or failure to have one) is one of the most common problems costing coaches and consultants sales.
Your customer journey is the sum of all the touchpoints and experiences a client has with your brand, starting when you first gain their attention and continuing through to their first purchase and beyond.
A customer journey consists of the messaging, channels, and experiences you use to gain the attention of your clients, earn their trust, inspire them to buy, and provide them with exceptional value.
In this post, I’ll help you identify hidden gaps in your customer journey that might be costing you sales.
The Failings of the Sales Funnel
We frequently hear about sales funnels. A sales funnel is often one part of a customer journey.
A customer journey is a more holistic view of the experience prospects, and customers have with your brand. Thinking in terms of a sales funnel costs you sales and lasting impact.
Read more
Find gaps in your messaging with this mini-assessment
Today, I’m sharing a mini-assessment to help you find gaps in your messaging, so you can attract and enroll more ideal clients in your programs
This assessment is based on the three R’s of the Preeminent Positioning framework I shared in my previous blog post. Let’s quickly review the three R’s and how they play a vital role in creating irresistible messaging.
3 R’s of Preeminent Positioning
Relevance
Relevance is about quickly gaining the attention of your ideal prospects by connecting with a pain, goal, or challenge that they are:
a) aware of…
b) actively looking to solve, and…
c) ready to invest in solving.
Resonance
Resonance is about building trust by showing you share values and a common sense of meaning with your intended audience.
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3 questions for captivating more ideal clients
It’s disheartening to put your heart and soul into your content and other marketing efforts only to be ignored by potential prospects you know you can help.
But it doesn’t have to be that way if you know how to create the proper foundation for your marketing and sales messaging.
In my last post, I discussed how we are operating in an Attention Economy where your ability to attract your perfect-fit clients hinges upon your ability to gain and keep their attention.
The trouble is that many coaches and consultants are missing a vital piece of the messaging puzzle.
This is why their messaging fails to get the desired response from content, ads, interviews, presentations, sales pitches, or any other touchpoint meant to further the customer journey.
So what is the missing piece?
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