Relevance is a measure of how well your brand, messaging, and content connect with and speak to the top-of-mind pains and problems of your intended audience. This is vital if you are to gain their attention, earn their trust, and motivate them to take action and support your show.
Your content is operating in an attention economy where attention is the most valuable resource because it is the most difficult one to attain. Your intended audience only has so much attention to lend at any given time. Only a small fraction of what they are exposed to will even make it past the “spam filter” of their mind.
Primary Motivating Needs (Why People Will Really Pay Attention to and Support Your Work)
Because their time and attention are so limited, people won’t be interested in hearing your message until it clearly appeals to their self-interest. But what does that mean? How can we identify and describe your customer’s self-interest in a way that is more specific and meaningful when it comes to making strategic decisions for your business? Read more