How can you know whether your online course or group program has the potential to make money? Let’s identify why they aren’t ready for prime time.

2 essentials for a profitable course or program

How can you know whether your online course or group program has the potential to make money? After all, nobody wants to make a course that launches to the sounds of crickets.

Let’s look at the following three descriptions of courses or programs to see if we can identify why they aren’t ready for prime time.

  1. An online course that helps new managers be better leaders with my S.E.R.V.E. method.
  2. A course teaching yoga online to busy professionals
  3. A group coaching program about how to manage adult ADHD

At first glance, these might seem like good ideas. However, something is missing.

There are two essentials I look for any time I hear an online course or group program pitch to determine whether or not it’s a viable idea.

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Can you identify the one word that illuminates why your program is not selling as well as it should? This word may be costing you sales right now.

This one word will cost you sales

“How can I get more people to sign up for my group coaching program?”

Can you identify the one word in the common question above that illuminates why the program is not selling as well as it should?

It’s an insidious word that may be costing you sales right now.

The answer is embedded in the follow-up question I frequently ask when faced with the challenge of attracting more students to my clients’ group programs.

“Who is this program for?”

If the answer contains the word “people,” I immediately know we have a problem. “People” is far too broad as an intended audience for any offer.

“This group program is for people who…”

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Your ideal clients need THIS before buying

I’d like to share one way to level up your messaging and attract more ideal clients.

Here’s a quick anecdote to illustrate.

A few years back, I was looking for new ways to manage my anxiety. I’d gone to therapy, taken medication, and read numerous books.

During this time, I encountered several ways to manage anxiety through movement, such as yoga, tai chi, etc.

I’d immediately dismiss them, thinking it was another pitch to exercise more. I already knew that. I was already riding my bike regularly and was tired of being told to exercise more.

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How effective is your messaging at gaining the attention of your intended market, earning their trust, and inspiring them to do business with you?

Is your expertise hurting your marketing?

On a scale of one to ten, how effective is your messaging at gaining the attention of your intended market, earning their trust, and inspiring them to do business with you?

When you talk to an ideal prospect, do they quickly understand how your offer will fulfill their needs, or is there a disconnect that causes promising prospects to tune out?

Research shows that the more expertise you have in your field, the harder it is to create marketing that is resonant and effective.

Sounds backward, doesn’t it?

The explanation lies in something called The Curse of Knowledge.

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Let's talk about anxiety, depression, and entrepreneurs #MentalHealthAwarenessMonth

Let’s talk about anxiety, depression, and entrepreneurs

“There’s something you should know about our family.”

I was 25 years old when my dad said those words to me. What he said next would reframe my life.

“I’ve been taking medication for anxiety and depression for the past few years. It’s helped me to feel more like myself. I have more resources for responding to life’s challenges. Your grandpa dealt with this, and so have other extended family members.”

He had my attention. I found myself relating to everything he said as he described his experience with anxiety and depression.

I decided to talk to my doctor about it. He prescribed medication. Within a few weeks, I felt better…more optimistic. I started enjoying things again. Stress and vicious inner chatter no longer derailed me so quickly.

I didn’t tell anyone about my diagnosis other than my parents and partner. I didn’t want others to think I was broken, undependable, or on the edge of breaking at any moment.

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