Discover How to Launch an Online Course or Group Program that Grows Your Income, Amplifies Your Impact, and Frees Up Your Time and Energy to Focus on the Things You Love Doing Most

I will help you find one. I have worksheets and frameworks that will guide you to that perfect idea.

I’ve been doing this for fifteen years and I’ve come to believe that we all have something of value to share with others. I’ll help you find an idea that others will gladly pay you for.

The online learning industry has grown steadily over the past decade. According to Berkshire-Hathaway: "The global e-learning market reached a value of US$ 222.2 Billion in 2020. Looking forward, the market is expected to grow at a rate of 12.7% annually during 2021-2026."

The ship has not sailed on online courses. In many ways, it's just pulling into the harbor.

Here are the primary reasons I see online course launches fail and how this course compensates for them to facilitate greater success.

Mismatched Offer and Outcomes

Most online course systems don't teach proper course validation. I'll share with you how to use the secrets of top startups to identify profitable course ideas, and then I'll personally review your idea to ensure it's something that will sell. 

Mismatched Messaging or Insufficient Marketing Campaign

For your intended customer to invest in your course, it needs to be clear that your solution is relevant to their most desired outcomes. This requires crafting a customer journey that tells a story, earns their trust, and clarifies why they need to invest now and not "someday later" (without using manipulative tactics). My messaging worksheets will ensure nothing is missing.

Skipped Running a Pilot

I created the Lean Launch Method to help you quickly test course ideas with a pilot launch. This allows you to get it to market quickly and refine the offer based on feedback rather than wasting months creating content only to find out you missed the mark.

Using an Online Course System that Doesn't Align with You

Many online course systems are too formulaic. They give you a one-size-fits-all approach that might not fit your goals, strengths, and values. That's why I've created Launch Your Course based on frameworks so you can leverage proven principles while also aligning your approach to fit you.

The Intended Customer is Unclear

A common mistake is creating a course that tries to reach an unclear or too broad audience. That's why we'll ensure you've properly defined your intended student right from the beginning, making the rest of the process easier and more effective.

First of all, I will personally review your ideas and use my experience to help you quickly weed out any duds. That alone will save you from very costly missteps.

Then I will help you validate your idea.

Did you know there are more than nine different ways to test whether you have an idea for a course that will sell? I’ll share them all with you.

Because we will focus on high-level strategy based on foundational business growth principles, this process works for any industry and any business based on your expertise. I have used this with clients in the Arts, Science, Business, Healthcare, Psychology, Academia, Public speaking, and many more.

Each module consists of a one-hour coaching call and around one hour of training videos. Depending on the module, you'll also need 2-4 hours for implementation. That comes to 4-6 hours a week. We'll have a one-week break in the middle. 

It's possible the second module (customer research) will take more time to implement depending on whether you need to do customer discovery interviews. If you've already worked with clients for awhile, you'll likely already know a lot of what you need, saving you time. 

Enrolling in this program will SAVE you a lot of time. There’s no way around it. When you go the do-it-yourself route, you inevitably end up losing time go down dead-end paths or dealing with an unexpected question.

When you have an experienced guide, you get results much faster. I’ve worked with people who wasted two years trying to get a course up, but once they finally invest in working with me their course is up in less than two months.

I’m going to show you how to do it for free if you want. There are lots of great tools these days for creating, publishing, hosting and selling your course that doesn’t cost any money.

Now, I’ll also share with you cost-effective options for taking everything to the next level when/if you’re ready. Whatever your budget and resources, I’ll point you to the right solution for you.

I will record all of the calls so you don't miss a thing. You can send questions in advance of the calls if you know you won't make it.

I'll also make sure none of the calls fall on or near major holidays.

I'll teach you strategies for filling your pilot course even if you don't have an email list. These methods work in any market.

People who invest in online courses look for an instructor that they resonate with. There are those in your market who will flock to you because of your values, vision, strengths, experiences, and perspective. I'll show you how to create a course and messaging to sell the course that will cut through the noise and magnetically attract your crowd.

Also, the truth is most online courses aren't very good. Yours is going to stand out because I'll show you how to make a course that really has an impact so your market buzzes about how good your course is compared to others.

First, we’ll launch your pilot course, then I’ll also show you how to take it beyond the pilot phase to create a world-class, scalable course that will grow your business.

I’ll show you all the best (and most affordable) ways to create amazing content quickly and publish it.