Launch an Online Course That Generates Consistent Income, Makes You a Recognized Expert, and
Frees You from Selling “Dollars for Hours” Services

If you’ve lost income due to the current economic climate and are looking for a way to create new streams of revenue…

If you’d like to free yourself from trading your time for money…

If you’d like to diversify your sources of income to protect yourself against economic downturn...

If you’re ready to help more people and make more money from your ideas, expertise, and experience...

Then there’s no better way to create new, scalable income quickly than to package your ideas up as an online course or program.

Launching an online course is a powerful way to accelerate the growth of your business and brand.

But launching an online course can be overwhelming if you don’t have the right steps to follow.

There are tons of questions to answer and decisions to make.

It’s easy to waste weeks or even months creating content for your course only to find out it’s not what your people wanted to buy.

You try every course creation formula that comes your way, but they all seem to be missing pieces or simply don’t feel like a good fit for your values and vision.

You get sucked down a rabbit hole from hell dealing with the technical parts of publishing your course online.

You get bogged down trying to figure out what to create a sales funnel or a complicated product launch campaign.

You get pulled in a hundred different directions and waste valuable time, money and energy only to end up stuck.

All the talk of funnels and product launches starts to give you hives because it feels far too complicated and doesn’t require a style of marketing that just doesn’t jive with how you want to connect with and help people.

And that’s not to mention the biggest question of all: what if nobody buys the course after you invest all of that time and energy to create it?

It’s enough to make you want to throw in the towel because everything you’ve tried so far isn’t getting you to the goal.

Meanwhile, your course is still not making you money or making a difference in people’s lives.

I know how it is. I hear all of these frustrations and more every time I hop on the phone with prospective students and clients.

I love the sound of relief in their voice when I tell them it doesn’t have to be so complicated.

I’m here to tell you there is a simpler, lower-risk, faster way to launch your course.

With my Lean Launch Method, you can get a course up and making money in as little as eight weeks (and even 3-4 weeks in some cases) without spending any money, dealing with any tech, setting up a fancy course site, creating a sales funnel or any of the stuff that so often feels daunting. 

An Online Course Amplifies Your Income and Impact,

Gives Your Freedom, and

Puts You in Control of the Future of Your Business

An online course will transform your business, brand, and body of work by helping you to...

  1. 1
    Future-proof your business by creating diverse streams of income
  2. 2
    Launch a new business or a new income stream for your current business
  3. 3
    Grow your income without working harder or more hours
  4. 4
    Elevate your brand authority and be seen as as a top authority and leader in your industry
  5. 5
    Stand out in the marketplace as more than “just another expert” but rather as someone with something truly unique to offer
  6. 6
    Reclaim more freedom to spend time on the things that you enjoy most
  7. 7
    Help more people by removing the limitations of only doing 1-on-1 work
  8. 8
    Reach a global audience and help with worldwide without any limitations of geography
  9. 9
    Generate stable monthly income that can carry you through the times when it’s harder to find and close clients
  10. 10
    Create a body of work and legacy that make a mark for years to come

The bottom line: an online course amplifies your income, impact, freedom, and opportunities.

You’ll have more time to do the work you love most and create new ideas that grow your impact even more.

You gain increasing recognition for your body of work because you have more time to operate within your unique genius.

You’ll be less stressed and stretched thin because you won’t have to constantly chase down clients.

You can be pickier about which clients you work with 1-on-1 because your course can maintain your baseline income needs.

A Proven System for Launching Online​

Courses Since 2004

Hello, I’m Jason Van Orden. I help people like you to turn their expertise into an online course so they can generate more income and impact with their hard-earned ideas and experience.

Since 2004, I’ve been creating courses and selling them online. In that time, I’ve launched over fifty courses of my own and helped thousands of students and clients do the same.

I helped a mother of two from Austin, TX help women all over the world with her story of going through a high-risk pregnancy where she was stuck in bed for months.

I’ve helped bestselling authors, high-end consultants, and Ivy League professors turn their books, university courses, and unique methods into online courses.

In 2008, I launched The Internet Business Mastery Academy — one of the first online schools for internet entrepreneurs which generated seven figures of revenue and served over 10,000 students.

I’ve seen what works and what doesn’t. I’ve made all the mistakes and learned how to avoid them.

Heck, I even launched a course once and my dad was the only person that bought it.

And then I’ve launched a course that generated $700,000 in sales in a matter of two weeks.

My mission is to help brilliant people like you to make more money doing what you do best so that you can help more people with your unique ideas and perspective.

Because it’s no secret that there are endless problems to solve in this world. More than ever, the world needs people like you to share your unique message as far and wide as possible.

What drives me is knowing that by helping you to reach the people you can serve best it will create a ripple effect of change in the world.

I’ve seen the immense impact online courses can have. My students get messages from all over the world thanking them and sharing how much of an impact their course made.

My unique genius is helping amplify your reach, impact, and income by packaging and selling your ideas and expertise in a way that aligns with your strengths, goals, mission, and values.

Dorie Clark

Author, Speaker, Professor, Leadership and Marketing Consultant

When it came time for me to create my first online course, Jason was the person that I turned to.

He can speak from personal experience about the most effective techniques and where you can get the biggest ROI.

If you want to reach a new audience through online courses or other online channels, Jason can help bring that to market and sharpen your ideas about how to do that in a really ethical way that fits well with you, your brand and your audience.

Imagine launching your course and enrolling students in just eight weeks

Imagine having someone to guide you around the most common pitfalls and show you the vital few most handful of most important steps to take so you can skip the rest and get results faster.

Imagine finding the perfect course idea and launching it with confidence, knowing it's something people desperately want and are eager to buy from you.

What would that change for your business to have a new source of income that will continue to pay you for years to come and protect you against future economic downturn?

Think of the freedom it will give you to have income that doesn’t depend on your time.

I will personally guide you to that goal.

Say Hello to ‘Launch Your Course’ — an Accelerator, Online Workshop, and Coaching Program That Will Take You From Idea to Income in as Little As Eight Weeks

Launch Your Course is an accelerator, online workshop, and group coaching program where I will guide you from scratch to a launched course in as little as eight weeks.

This is your chance to work with me to get the same results I get for my 1-to-1 clients, but without paying the ten thousand to 25k price tag of hiring me as a consultant.

During this workshop, I’ll guide you through my proven system for identifying exactly what your ideal customers want to buy from you most so that you can launch your course with confidence and book sales fast.

I’ll help you quickly identify the exact course you should launch first/next.

This program really is focused on fast but effective action to get you to the goal in the simplest way possible.

Here’s how this workshop works...

Each week for eight weeks, you’ll get access to a group coaching and implementation call on Zoom where we’ll take action on one of the eight steps in my Launch Your Course process.

I promise not to inundate you with a firehose of information on the calls.

These calls are about taking quick and effective action to move the ball forward and get results fast. We’ll focus on just the handful of steps that are the most important so that you can ignore the rest of the overwhelming junk that slows you down and keep you from launching.

I’ve already done the heavy lifting for you. Just show up to the calls, take action along with the other workshop members, get answers to all your questions, and finish the call knowing exactly what you need to do next.

You’ll have plenty of time on these calls to ask questions, bounce ideas off of me, and get personalized feedback.

I’ll give you all the tools, templates, checklists, and frameworks you need to make launching a successful course as much as filling in the blanks as possible.

You’ll not only have my experienced guidance and feedback, you’ll also have the camaraderie of a group of like-minded entrepreneurs and thought leaders going through the same process at the same time.

This is a huge benefit to this program. It’s like having your own online course mastermind to tap into anytime you want.

This is Your Ticket to Accelerated Results

By the end of this program, you’ll have done everything you need to launch and sell your course.

This process will save you from creating something that doesn’t sell. It will save you from months of time wasted focusing on the wrong things.

You’ll get results faster because you'll have a personal guide showing you exactly what to do next and answering your questions along the way.

This is the same system I’ve used with my high-end clients who have paid me as much as 25k to help them launch courses.

But in this workshop, you get the same results as those clients at a fraction of the cost because I’m guiding a group of people through the process at once.

Because I’ve carefully organized my process into simple frameworks, I’m able to give each participant in this workshop a high degree of guidance, personalized to their needs.

I’ve also carefully honed my process to tap into, honor, and align with your vision, values, and strengths.

Andrew Molinsky

Author | Professor

I have really enjoyed working with Jason on developing an online course based on my two published books, Global Dexterity and Reach. When I started, I knew a lot about teaching in-person and virtually nothing about online education.

Jason was an amazing guide to the world of online courses and has helped me immeasurably with the process of strategizing about and putting together my online course. 

He’s smart, collaborative, responsive and also happens to be a really nice guy. If you have a chance to work with Jason, I’d strongly recommend it.

Here’s What You’ll Discover and Achieve During ‘Launch Your Course’

Here’s an outline of exactly what you will discover and achieve from each of the eight weeks of this course. 

MODULE 1: Identify the Right Business Growth Strategy That Will Maximize Your Results

Before you launch a new course that grows the impact and income of your business, you must be sure it will provide the kind of freedom, recognition, impact, and opportunities that you want.

I’ve seen too many course creators end up burned out and overwhelmed because their course and marketing don’t jive with their goals, strengths, mission, and values.

There’s nothing worse than feeling trapped by your own success because your course makes money, but drains the life out of you. This module will make sure that doesn’t happen to you.

In this module...

  • 6 ways to grow your business with your online course (and which ones will work best for you)
  • Identify your unique genius and voice that set you apart from the competition and how to leverage it to create a course and brand that the competition can’t duplicate
  • Gain confidence and clarity about the lifestyle and legacy you want to enjoy and how your business will create those things for you
  • Get clear about who your ideal student is — who you enjoy working with most, can attract the easiest, and create the biggest results for

Frameworks, Templates, and Worksheets in This Module

  1. 1
    Your Aligned Strategy Worksheet
  2. 2
    Clarify Your Vision and Goals Worksheet
  3. 3
    Unleash Your Unique Genius Worksheet
  4. 4
    7 Business Growth Strategies Cheat Sheet
  5. 5
    The Online Course Design Canvas

MODULE 2: Discover the Perfect Course Idea that Will Have Your Customers Jumping to Buy

If there’s one thing that will make or break the success of your online course, it’s whether or not it provides a compelling outcome to the intended student.

When you do this right, it removes all the friction from finding and enrolling students in your course. It allows you to attract droves of happy customers without using pushy sales tactics.

By the end of this module, you will have identified the exact course that your ideal customers are most eager to buy from you and verified that you’ve chosen a course idea that will be profitable and impactful.

In this module...

  • How to leverage the product innovation method — used by companies like Apple and Amazon — to create products that will make you an industry leader
  • 3 questions to ask to be sure your course won’t fall flat — no more launching to crickets!
  • Why most surveys will actually lead you to create the wrong product and what you should do instead to design the perfect course
  • How to read the mind of your ideal customers so that you know what they want to buy before they even do (this was Steve Job’s secret tactic)
  • The three vital ingredients your offer must have in order to cut through the noise and gain the attention and trust of your intended audience

Frameworks, Templates, and Worksheets in This Module

  1. 1
    Identify Your Ideal Student Worksheet
  2. 2
    Read Your Customer’s Mind Worksheet
  3. 3
    Craft a Profitable Course Idea Worksheet
  4. 4
    Customer Research Templates

MODULE 3: Uncover a Signature Process That Delivers Results to Your Customers and Elevates Your Authority Brand

In this module, we’ll get your expertise out of your head and organize it into a process that gets amazing, dependable results for your students in a way that doesn’t require a lot of time, energy, and attention from you.

Whether you already have a process you use in your work or you are starting from scratch, you’ll finish this module with your own unique method.

Think of this as your own trademark idea like Mel Robins’ 5-Second Rule, Stephen Covey's The 7 Habits of Highly Effective People, or Brene Brown’s Daring Way.

Then we’ll turn your Signature Method into an outline and structure for your online course.

And by the way, your Signature Method is something you can leverage for years to come to brand yourself as a leading expert, quickly create other streams of income beyond one online course, and create a body of work that has a long-lasting impact. In this module, I’ll show you how.

Here’s where the benefits of this workshop go beyond launching your course. This one module will impact the growth and trajectory of your entire business and brand.

In this module...

  • How to create a competition-proof Signature Method that will position you as a leader at the top of your industry
  • The fastest method for getting your brilliance out of your brain and organized into your course
  • Uncover your unique genius — those things that set you apart from any other course creator and expert out there — so that you create a one-of-a-kind brand that is competition-proof

Frameworks, Templates, and Worksheets in This Module

  1. 1
    Uncover Your Signature Worksheet
  2. 2
    Outline Your Course Modules and Lessons Worksheets
  3. 3
    Course Design Cheat Sheets

Module 4: Design a Course Experience and Platform That Deliver Results

This module is about creating a course experience that allows for your ideal lifestyle while also providing your students what they need to achieve their desired results.

I’ll help you create a course experience that is a perfect balance, providing your students the right support while still allowing you to have the freedom and flexibility that align with your goals and desired lifestyle.

We’ll talk about how to choose the right tools, media formats, and delivery channels based on your goals and budget. We’ll look at the options for hosting and delivering your course and find the one that fits best for you.

In this module...

  • How to deliver a high level of guidance, accountability, and support — that people will pay you really well for — without requiring a lot of your time and energy.
  • How to choose the right course creation, hosting, and publication tools for any budget — including solutions that are 100% free!
  • How to boost your course profits by as much as double while requiring very little extra work from you.
  • How to launch a professional-looking course web site for free, even if you have zero technical skills
  • How to automate your course delivery so you make an impact and income with your course on autopilot

Frameworks, Templates, and Worksheets in This Module

  1. 1
    Recommended Course Platforms Cheat Sheet
  2. 2
    Course Experience Design Worksheet
  3. 3
    Value Amplifier Cheat Sheet

Module 5: Attract Your Ideal Students (The Messaging)

In this module, I’ll show you how to gain the attention and trust of your intended audience so your ideal customers will flock to your new course.

You’ll discover how to create content and emails that gain the attention of your ideal audience, earn their trust, and prepare them to buy from you.

My approach to marketing isn’t about tactics, tricks, and manipulations. I’ll show you how to create messaging that resonates deeply with your ideal students so that they come to see your course as the best solution for them to invest in right away.

The messaging we create in this module will not only help you find customers for your course but will also help you sell any other offers now or in the future.

You’ll also learn how to create content that builds your email list and elevates the visibility and authority of your business and brand.

In this module...

  • 5 things your messaging must include in order to gain the attention and trust of your audience so that they’ll gladly buy from you
  • How to create marketing that feels good to you and aligns with your values without resorting to tricks and tactics that don’t align with your values
  • Why most content and launch sequences lose prospective students like water through a sieve
  • The 3 types of content you must have in order to avoid launching your course to crickets

Frameworks, Templates, and Worksheets in This Module

  1. 1
    Messaging and Marketing Worksheets

Module 6: Enroll Your Ideal Students (The Customer Journey)

This part of the accelerator workshop is all about the best ways to find and close students in your course.

You’ll discover methods for attracting and enrolling ideal students even if you don’t have an email list.

We’ll take a look at the different ways you can book students in your course without a complex sales funnel, fancy sales page, or overwhelming product launch.

At the same time, we’ll also cover automated sales funnels so that you know everything you need to set up an evergreen system that sells your course for you 24/7 without you having to lift a finger.

In this module...

  • How to launch your course without doing one of those complicated product launches.
  • How to attract customers for your course even if you have a tiny list — or no list at all!
  • How to use an evergreen, automated sales funnel to sell your course for you 24/7 without you having to lift a finger.

Frameworks, Templates, and Worksheets in This Module

  1. 1
    Tracking Leads Template
  2. 2
    Course Application Template
  3. 3
    Course Sales Page Template
  4. 4
    Course Welcome Email Template
  5. 5
    Lead Generation Landing Page Template
  6. 6
    Social Media Lead Generation Templates
  7. 7
    Sales Script Template
  8. 8
    Lead Generation Methods Cheat Sheet

Module 7: Promo Sequences, Launches, and Funnels

Here is where you learn how to turn your course into an automatic source of income. This is what frees you from selling your time for money.

I’ll share with you my exact templates for writing emails that earn the trust of your intended students and get them to happily enroll in your course. Then I’ll show you the fastest, easiest way to set up an automated system that sells your course 24/7/365.

In this module...

  • How to create the perfect promo sequence
  • How to set up an automated system to sell your course on autopilot
  • How to sell your course without using manipulative tactics

Frameworks, Templates, and Worksheets in This Module

  1. 1
    Promo Sequence Email Templates
  2. 2
    Launch Cheat Sheet
  3. 3
    Course Launch Checklist
  4. 4
    Recommended Tools for Sales Funnels

Module 8: Rapid Content Creation

Up to this point, our focus will be on getting a pilot course launched without you having to create any content before you’ve booked students and made money.

In this module, we’ll look at ways to create content quickly whether for your pilot course or for a future, more polished version of your course. I’ll share with you all my insider tips for creating amazing course content in as little time as possible.

I’ll show you all the secrets for cranking out professional-level content even if you’ve never created content before in your life and without breaking the bank.

You’ll be stunned at the amazing tools available (many of them free) to make you look like a top-notch pro even if you’re creating a course for the first time.

We’ll also talk about how to choose the best content formats for your strengths, goals, and intended audience.

In this module...

  • The one content creation mistake that will lead to more refunds and how to easily avoid it.
  • How to outsource your content creation workflow without breaking the bank
  • 5 secrets for creating content that engages your students, keeps them coming back and gets them results

Frameworks, Templates, and Worksheets in This Module

  1. 1
    Content Production Checklists
  2. 3
    Content Creation Workflow Cheat Sheet
  3. 4
    List of Best Content Creation Tools
  4. 5
    Content Creation Checklists

Jeffrey Shaw

Business Coach | Podcast Host | Speaker

I made more progress with Jason in a short period of time than I have with many professionals that I’ve hired.

He helped me get very clear on the best messaging to attract the ideal student to my online program. 

Jason is a really good listener, cutting to the chase, reflecting back to you what you need to know and then providing you with clear language and strategy. Jason is a master at what he does.

Here’s What You Get

8 x Implementation-Focused Workshop Calls ($3000 Value*)

  • 8 x live implementation and Q&A calls
  • 60-90 minutes each
  • Each call covers one of the modules
  • A combo of insider info, implementation, and Q&A
  • Weekly calls start the week of May 25 
  • I'll find a day and time that fits everyone's schedule and a variety of time zones

Call Recordings

  • You will get a recording of each of our groups calls for reference and to relisten to.

22+ Frameworks, Templates, Worksheets, and Checklists ($1000 Value)

  • Each module comes with a set of tools to make this process as “fill in the blank” as possible; see the module descriptions above for a list of tools included with each one.
  • These tools will save you significant time, energy, and money.

1-to-1 Personalized Feedback on Your Course and Marketing ($3000 Value*)

  • I’ll personally look over all the vital parts of your course launch and give personal feedback to be sure you haven’t missed anything and to find simple ways for you to maximize your results based on your specific circumstances.
  • You can send me anything during the course

3 x Months of Direct Email Access to Me for Consulting ($3000 Value*)

  • You can email me at any time to ask any questions that pop up between calls and I’ll get back to you within one business day.

3 x 1-on-1 Coaching Calls ($1500 Value)

  • Get direct, personal guidance specific to your circumstances to talk through any aspect of launching your course or growing your business.
  • You have up to three months from the start of the program to use these calls however you wish.
  • 30 minutes each call

Total Value = $11,500*

*Based on what I have regularly charged in the past for workshops and 1-to-1 consulting services

Only 30 Spots Max

Because of the high degree of guidance and feedback that I offer in this workshop…

I have to limit enrollment to a maximum of 30 spots

These spots have already started to fill. Once I’ve filled the 30 spots, enrollment will close.

Launching an Online Course is Only One of​

Many Ways Launch Your Course will Transform​

Your Business

Here are three more ways this accelerator will transform your entire brand and business.

  1. 1
    You’ll get to know the inner world of your ideal customer in such a way that makes it easy to create the perfect content, marketing, and product offers at the drop of a hat. Your audience will feel like you’re reading their the best way possible.
  2. 2
    The Signature Process we’ll create for you will be a calling card that makes you an authority at the top of your industry. Plus, you’ll be able to easily re-package all or part of your process to quickly create books, content, products, keynote addresses, high-end services, and everything else you need to grow your impact and income.
  3. 3
    You can use the messaging and customer journey we design to grow your email list and close clients and customers more easily for any of your offers

The bottom line, you will unlock the next level of your brand and business which will grow your reach, attract bigger opportunities, and amplify your impact and income.

Your Investment to Enroll

My one-on-one clients invest between 10k and 23k for me to help them launch an online course. But you won’t invest nearly that much to get the same results when you enroll in Launch Your Course.

You have two options to enroll.

OPTION 1: Launch Your Course VIP

Includes everything listed above in the What You Get section:

  • 1-to-1 Personalized Feedback on Your Course and Marketing ($3000 Value)
  • 3 x Months of Direct Email Access to Me for Consulting ($3000 Value)
  • 3 x 1-on1 Coaching Calls ($1500 Value)

Total VALUE: $11,500

You PAY: $2497 or 3 payments of $897

OPTION 2: Launch Your Course Workshop Access

This includes: everything listed above in the What You Get section:

  • 8 x Live Group Accelerator & Q&A Calls + Recordings ($3000 Value)
  • 22 x Templates, Checklists, Worksheets, and Frameworks
    ($1000 Value)

Total VALUE: $4000

You PAY: $997 or 3 payments of $397

*Values are based on what I have regularly charged for consulting and similar workshops in the past.

Keep reading below for FAQs...

Dominique Mas

Certified Coach for High Performers

Taking the LYC class was a lifesaver! Jason has developed such a powerful process and he delivers it with humor, encouraging each participant to be engaged and ensuring that everyone is supported fully.

Jason goes way beyond what one would expect as he offered extra support, both live and through email. In addition to being kind and caring, he is incredibly knowledgeable. The calls were always packed with valuable insights as well as content and the materials Jason shared are easy to use and incredibly helpful.

He covers every topic you need to think about, from funnels to language you can use.

I followed Jason’s process to launch a course a few weeks after LYC and was successful in running my program, thanks to Jason’s launch method. I cannot recommend the course enough!


What if I don’t have a good idea for my online course?

I will help you find one. I have worksheets and frameworks that will guide you to that perfect idea.

I’ve been doing this for fifteen years and I’ve come to believe that we all have something of value to share with others. I’ll help you find an idea that others will gladly pay you for.

How do I know my course will sell? Is anyone going to be interested?

First of all, I will personally go over your ideas and use my experience to help you quickly weed out any duds. That alone will save you from very costly missteps.

Then I will help you test your idea.

Did you know there are more than ten different ways to test whether you have an idea for a course that will sell? I’ll share them all with you.

Will this take a lot of time?

Enrolling in this program will SAVE you a lot of time.

There’s no way around it. When you go the do-it-yourself route, you inevitably end up losing time go down dead-end paths or dealing with an unexpected question.

When you have an experienced guide, you get results much faster. I’ve worked with people who wasted two years trying to get a course up, but once they finally invest in working with me their course is up in less than two months.

How much will it cost to launch my course (other than my investment working with you)?

I’m going to show you how to do it for free if you want. There are lots of great tools these days for creating, publishing, hosting and selling your course that doesn’t cost any money.

Now, I’ll also share with you cost-effective options for taking everything to the next level when/if you’re ready.

Whatever your budget and resources, I’ll point you to the right solution for you.

Will you only be helping me to launch a pilot course? What if I want to create something that is more sophisticated and nicely produced?

First, we’ll launch your pilot course, then I’ll also show you how to take it beyond the pilot phase to create a world-class, scalable course that will grow your business.

I’ll show you all the best (and most affordable) ways to create amazing content quickly and publish it.

What if I miss a call because of vacation or something else conflicts with the schedule?

I will record all of the calls so you don’t miss a thing.

Also, I’ll do two extra group Q&A calls during the program to let anyone who has missed a session have an opportunity to get guidance from me.

Keep in mind, one reason I’m running this in the summer is that fall is the ideal time to launch a new course. When the kids go back to school, a lot of people start looking for support to work on their goals again.

What if I don’t have a list or social media following to launch my course to?

Every Week or Month That Goes By Without Launching Your Course is Money, Freedom, Impact, and Income Lost

If there’s one thing I consistently hear from my clients and students, it’s that they wish they had launched their course earlier.