I told her she was overlooking a huge opportunity.
I was on the phone with a client who wanted to build a personal brand as a thought leader in the homesteading niche.
She and her boyfriend recently purchased a plot of land. She was waiting to start the brand because they have a lot of work to do before they can move there.
I told her that would be a mistake to wait. Then I gave her the following advice.
“Capture everything you do, starting now. Shoot videos with your phone, take photos, and/or take lots of notes to turn into blog posts. But whatever you do, start sharing your journey online now. There so much you will be doing in the coming months that will be fascinating to the audience you want to attract.”
Building a fence around the property.
Setting up an address with the Post Office.
Researching what kind of solar panels to install.
All of these topics would make for excellent audience- and brand-building content.
One of the best places to find compelling content is in your day-to-day activities.
This could include:
- Things you think about
- Decisions you make
- Something you are learning or researching
- Your routines and systems
- A tour of your space
- Challenges you’ve run into and how you manage them
- An “over the shoulder” explanation of how you do something
- A sneak peek at a new project
And that’s just to name a handful of possibilities.
It can be as simple as turning on the camera and giving them an inside look for five minutes.
This kind of content is exceptionally effective because it feels real and transparent, it helps them connect with you, it satisfies curiosity, and it’s just really valuable and interesting for your audience.
Don’t take this for granted.
Get in the habit of creating content by mining your day-to-day and capturing things you are already doing.
You’ll never have to wrack your brain again for content ideas.