Isaac Newton's Guide to Growing Your Business

Isaac Newton’s Guide to Growing Your Business

I glared at the organic pile of refuse in the back corner of my yard, clutching a garbage bag in one hand and donning a gardening glove in the other.

For a month, the job of cleaning up the mass of plant material left by the previous occupants had weighed on me. I shivered to think about the creepy crawlies that lurked below the rotting leaves, weeds, and twigs.

Every time I’d thought about tackling the task, there were plenty of other household things to do that were much less, well, gross. And so, I had put it off.

But I knew it had to be done given it was likely a contributing factor to the bugs in the yard.

I finally mustered a bit of resolve.

I’ll just grab one or two handfuls and put them in the bag. That’s all. It’s a start. I can always do more later.

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Content creation doesn’t need to be so overwhelming or time-consuming. Here are several ways you can do to grow your audience faster.

How to Grow Your Audience Faster

“My business needs more visibility, but I struggle to be consistent with content creation. There are just too many things to keep up with. I don’t have time or energy for it all.”

A client recently said this to me on a call and it’s something I hear often.

Consistent content creation is vital to growing your audience and brand authority.

Too often, I see people struggle to keep up with this due to a lack of time and energy or they are simply just overwhelmed.

Content creation doesn’t need to be so overwhelming or time-consuming.

The key is to get as much ROI as you can out of every piece of content you create through syndication and repurposing.

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What to do when nobody seems to care about your message

I paced back and forth on the rooftop of my building.

(I mean, what else are you going to do when you need a change of scenery for work and all the coffee shops are still take-out only?)

On the other end of the call, a colleague was passionately explaining to me the message she felt driven to share with the world.

“There’s only one problem,” she finished.

“Nobody seems to care enough to listen to why their mind-gut connection is so important. It’s like I’m pulling teeth to get anyone’s attention. Am I just wasting my time?”

I quickly let her know she wasn’t wasting her time. She just needed to make one simple shift in the way she shared her message.

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Let's take a look at the three things I see to derail course creators the most, keeping them from years of opportunity to generate more impact and income.

3 Common Online Course Launch Mistakes

Let’s take a look at the three things I see to derail course creators the most, keeping them from years of opportunity to generate more impact and income.

MISTAKE #1: Spending Months Creating Content Before You Know the Course Will Sell

SOLUTION: Sell a pilot before you create the course

In my recent emails, I’ve shared with you know how you can sell a new course before you create any content and without setting up a course web site.

This is THE best way to avoid creating something that either nobody wants or that doesn’t get the results your students desire. Read more

I’m going to show you how you can get people enrolled in a pilot course in the next few weeks even if this is your first course and you don’t feel like you have anybody to promote the course to.

How to Attract Your Ideal Customers Without a List

Have you ever wondered how to get people to enroll for your class when you might not have a big email list (or any email list) or a large online following?

We’re going to talk about that in this email.

So far in this email series, we’ve talked about how to get a pilot course launched quickly, especially because there are a lot of people looking for online education right now.

Today, I’m going to show you how you can get people enrolled in a pilot course in the next few weeks even if this is your first course and you don’t feel like you have anybody to promote the course to.

Here are the steps to follow.

1) Identify the Toothache Pain

Here’s the important thing to realize.

There are people in your intended audience online looking for answers, leadership, insight, hope, and clarity every day. Read more