Explore the transformative power of marketing as the beginning of a journey towards clarity, confidence, and lasting impact.

Transformative Marketing: How Hopeful Marketing Leads to Lasting Change

What if marketing was just the beginning of someone’s transformational journey with you?

Good marketing and messaging:

  • Earns trust and offers new hope.
  • Illuminates the path forward.
  • Removes and mitigates obstacles.
  • Helps someone take the first steps.

It’s about patiently and consistently inviting the right people to step out of confusion, overwhelm, and frustration…

And into a place of increasing clarity and confidence.
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Attract new clients with video content (a no-fuss guide)

Video content attracts ideal clients on social media. If you aren’t creating video content, it’s a missed opportunity.

That’s the key takeaway from my research to formulate a 2024 LinkedIn marketing strategy.

It makes sense when you think about how powerful it is for your audience to see and hear you, leading to accelerated connection and trust.

I’ve committed to consistently posting videos for the next few months as an experiment to see how it goes. Want to join me?
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How to be your ideal client’s obvious choice to work with

I was casually scrolling through my Instagram feed when an ad jumped out at me from between posts about learning guitar, managing ADHD, cute rescue beavers, and Neil Degrasse Tyson talking about the cosmos.

I had been looking for fresh ideas for enrolling clients in my programs because I was tired of running launches. But I’d been disenchanted by most of what I saw other “experts” teaching. None of it felt good to me.

Something about Ross O’Lochlainn’s free book offer stood out. So, I signed up to get the book…and promptly forgot about it.

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More impact with less work for you

Do you dream of scaling your business and reaching more people but feel handcuffed by the number of hours in your day?

How do you grow without compromising on the quality of your coaching?”

This is one of the most significant bottlenecks hindering the business growth for coaches and consultants.

You Are the Master Architect

 

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Create industry-leading ideas like Brené Brown and James Clear

Have you ever wondered how top industry leaders create ideas that stand out and make a big impact?

The secret lies in how they organize, communicate, and apply their expertise by turning their ideas into memorable and useful frameworks that I call “signature methods.”

Signature methods elevate the value and reach of your ideas by making them easier to talk about, understand, and use.

In my previous blog post, I shared a mini-case study about how a client transformed her business by creating a signature method.

In this post, I share seven examples from industry leaders to inspire and guide you in creating your own.

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