The Hail Mary pass that changed my marketing game (and yours) forever
My back was against the wall.
I’d paid $5000 to work with a world-class consultant, but I was totally unprepared for our phone call.
That’s when necessity (more like desperation) became the mother of innovation.
Little did I realize it, but I was about to stumble on a secret for creating consistent, compelling content that deeply resonates, engages in a way most content fails to do, and earns trust faster than I can devour a bag of Sour Patch Kids. All of that:
- Without staring at the dreaded blinking cursor on the blank page
- Without wrestling with the demon of perfectionism
- Without desperately coming up with a half-baked, mostly boring idea because it’d been weeks since you published something
- Without being boring and sounding like everyone else in the echo chamber
- Without spending twice the time and energy you’d planned just to end up with something you still don’t feel great about
“What have you got for me?,” my sales coach asked as we connected over Zoom.
You see, I was supposed to have written several emails to review with her, but with everything going on (and let’s be honest, due to a healthy dose of perfectionism mixed with a bit of impostorism), I’d put it off until it was too late. Read more