Do Your Intended Customers Have All Three of These Reasons to Believe (and Buy)?
My seven-year-old daughter is away for a week-long sleepaway camp for the first time.
When we presented the idea to her earlier this summer, she immediately started dancing around and singing excitedly about what it would be like to be away from her parents for a week.
I was both inspired by her bravery as well as caught off guard by her eagerness to be rid of us!
Upon further investigation, we realized her courage originated from a show she’d recently watched about kids going away to camp for the summer.
Watching a story about kids her age having a rewarding experience at sleepaway camp had fed her belief that she would be fine being away and would enjoy the experience as well.
Your intended customers often need a similar dose of self-efficacy before they will say yes to working with you.
Self-efficacy is defined as a person’s perceptions about how capable they are at executing a course of action and handling given situations.
Your marketing can do a perfect job of getting someone to believe in you and your product, but if they still don’t believe that they are capable of successfully reaching the outcome, they won’t say yes and invest.
This is especially true if they’ve previously tried other solutions and failed to reach the desired goal. Read more