I don’t know about you, but I started 2020 with big plans for my life and business. Of course, we all know what happened next.
While it is tempting to look at the last sixteen months as a period of limbo, the pandemic has allowed us to pause to take stock of what is working, what could be better, and what is no longer serving us.
As a result, re-evaluation and revolution have taken place in politics, social justice, business, and more.
This period of change is an inflection point for business owners, whether they are directly feeling the effects right now or not. Buyers’ needs are shifting. The way we do business is evolving at breakneck speed. What worked yesterday won’t work tomorrow.
Look no further than an online search for “pandemic business inflection point” to see how much this is a present concern for business owners.
While decisions made during inflection points can make or break a business, it’s also a time of immense opportunity.
“A strategic inflection point is a time in the life of a business when its fundamentals are about to change. That change can mean an opportunity to rise to new heights.”
— Andy S. Grove, Co-Founder, Intel
Business Owners Are Feeling the Changes
If you feel stuck and uncertain about the path ahead, you are certainly not alone.
If you feel a sense of optimism and possibility but are unsure of how to uncover and seize the opportunities available to every business right now, you are also not alone.
Perhaps the pandemic has you re-evaluating what you want from your career and business.
Maybe you are hoping to recover from (and make up for) losses incurred during the pandemic.
You might be worried about being left behind amidst the rapid changes taking place.
Or you might sense the opportunities popping up every day but feel uncertain of how to grab hold of them to elevate your business.
The Key to Navigating This Inflection Point
The key to navigating an inflection point is to pause, zoom out, and think strategically about the short- and long-term. However, doing this can be a challenge when present demands keep us from taking the time to strategize.
In addition, uncertainty and overwhelm can lead us to kick the can down the road. This lack of action is a decision, one that typically doesn’t turn out well. (I’ve been there more times than I would like to admit!)
I want to help you use this moment as a catalyst. And so, over the next several days, I’m going to share with you insights and strategies to help you get clarity and confidence about how to navigate this inflection point.