What to do when nobody seems to care about your message

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I paced back and forth on the rooftop of my building.

(I mean, what else are you going to do when you need a change of scenery for work and all the coffee shops are still take-out only?)

On the other end of the call, a colleague was passionately explaining to me the message she felt driven to share with the world.

“There’s only one problem,” she finished.

“Nobody seems to care enough to listen to why their mind-gut connection is so important. It’s like I’m pulling teeth to get anyone’s attention. Am I just wasting my time?”

I quickly let her know she wasn’t wasting her time. She just needed to make one simple shift in the way she shared her message.

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Let's take a look at the three things I see to derail course creators the most, keeping them from years of opportunity to generate more impact and income.

3 Common Online Course Launch Mistakes

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Let’s take a look at the three things I see to derail course creators the most, keeping them from years of opportunity to generate more impact and income.

MISTAKE #1: Spending Months Creating Content Before You Know the Course Will Sell

SOLUTION: Sell a pilot before you create the course

In my recent emails, I’ve shared with you know how you can sell a new course before you create any content and without setting up a course web site.

This is THE best way to avoid creating something that either nobody wants or that doesn’t get the results your students desire. Read more

I’m going to show you how you can get people enrolled in a pilot course in the next few weeks even if this is your first course and you don’t feel like you have anybody to promote the course to.

How to Attract Your Ideal Customers Without a List

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Have you ever wondered how to get people to enroll for your class when you might not have a big email list (or any email list) or a large online following?

We’re going to talk about that in this email.

So far in this email series, we’ve talked about how to get a pilot course launched quickly, especially because there are a lot of people looking for online education right now.

Today, I’m going to show you how you can get people enrolled in a pilot course in the next few weeks even if this is your first course and you don’t feel like you have anybody to promote the course to.

Here are the steps to follow.

1) Identify the Toothache Pain

Here’s the important thing to realize.

There are people in your intended audience online looking for answers, leadership, insight, hope, and clarity every day. Read more

I want to show you exactly how to launch a pilot course fast. Here are the four things you need for a profitable and impactful online course.

4 Steps to Launch an Online Course in 3 Weeks

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In my previous post, I outlined the three steps you can use to find out what your audience needs most and launch a new online course (or another online offer) simply, quickly, with low cost and little risk.

A key piece of this process is launching the pilot version of your course first…

  1. Test your idea quickly
  2. Bring cash in the door right away
  3. Get early feedback and testimonials to increase further sales

This gives you the early momentum to build and leads to a successful ongoing income stream.

Today, I want to dig a little deeper and show you exactly how to launch a pilot course fast.

As with most things, I have a framework or this. These are the four things you need for a profitable and impactful online course.

1) Identify the Ideal Student

Who is the specific person you want to reach and help with your course? What are their most pressing pains and goals? What are their current circumstances? What motivates them? What’s holding them back?

The better you know who you want to serve and what their needs are, the easier it is to create a successful course for them. Read more

Here are the three steps Alexandra followed to make this happen (and that you can follow to launch a new income stream quickly, too).

How to Find Profitable Opportunities During COVID-19

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Imagine almost half of your immediate income evaporating in just 24 hours…

Income that you need to pay rent, feed your family, pay bills, and cover business expenses.

How would you quickly replace the lost revenue?

This is the position my client, Alexandra, found herself in when the COVID-19 quarantine hit.

Then, in just three weeks and with minimal expense, she put into place three new income streams that not only replaced the money she’d lost but also will become a key source of ongoing income for the future.

Here are the three steps Alexandra followed to make this happen (and that you can follow to launch a new income stream quickly, too).

1) Uncover What Is Most Relevant to Your Audience Right Now

The first thing Alexandra did was to check in with her intended audience (those she wanted to serve as customers) to see what they needed help with, especially in light of the current events. Read more