“Follow your passion!”
Research shows this well-meaning advice can set you up to fail in two ways.
Firstly, the advice to follow your passion typically promotes a sense that things will be easier if you do so, increasing the likelihood of giving up when things are more challenging than expected.
Secondly, following this advice makes us less likely to notice and pursue ideas and opportunities outside of a narrow focus. As a thought leader, your work depends on generating new ideas. You are most likely to find the innovations that will elevate your work by looking in non-obvious places outside of your passions.