I don’t know about you, but I started 2020 with big plans for my life and business. Of course, we all know what happened next.
While it is tempting to look at the last sixteen months as a period of limbo, the pandemic has allowed us to pause to take stock of what is working, what could be better, and what is no longer serving us.
As a result, re-evaluation and revolution have taken place in politics, social justice, business, and more.
This period of change is an inflection point for business owners, whether they are directly feeling the effects right now or not. Buyers’ needs are shifting. The way we do business is evolving at breakneck speed. What worked yesterday won’t work tomorrow.
Look no further than an online search for “pandemic business inflection point” to see how much this is a present concern for business owners.
While decisions made during inflection points can make or break a business, it’s also a time of immense opportunity.