The advent of the CD listening station was a life-changer for me. I’d sit at the music store (remember those) for a couple of hours sampling the latest album releases, looking for something new and exciting to add to my collection.
At the time, it was a big deal to be able to listen to before buying. This is how I first discovered The Cranberries in 1992.
Today, a $10-a-month subscription to Spotify or Apple Music gives you access to endless collections of genres, artists, and albums.
Want to hear some klezmer jazz fusion? It’s just a couple of clicks away. Whatever your need or desire, the Internet’s infinite shelf space will provide.
I often think about how this idea applies to thought leadership and making your expertise available online. When someone goes online looking for insight, help, and guidance, they don’t want to work with just any expert.