Your expertise is causing you to lose ideal clients every day. Perfect prospects pass you by without realizing you have their ideal solution.
The problem is the all-too-common “curse of expertise” that affects all coaches and consultants.
As we gain expertise, we often lose touch with our intended clients’ daily experiences, which leads to messaging that doesn’t connect.
Missed a previous installment in the Your Perfect Offer series? Read them here…
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What do you want your life and business to look like in two years?
Do you have a picture of the people you want to impact, how much money you want to make, and most importantly, what you want your lifestyle to look like?
How many hours a week would you like to work while still growing your business?
I often ask this question of new clients. A common answer sounds something like this.
More than anything, I want to get to where I only work 20 hours a week so I can spend more time with my kids. I’d love to take Fridays off and spend at least a month on vacation every year.
As a follow-up, I ask them what they think is the number one obstacle in that vision. Without fail, the answer is something like this.
Today, we start designing the perfect offer that provides you with eight business-building, life-enriching, freedom-fulfilling criteria.
What if you could serve 5x, 10x, or even 20x the clients without increasing your workload or sacrificing client results? Imagine the boost to your impact and income.
Today, I’ll share the secret to making it happen, along with an invite to a two-hour free action-focused workshop to help you put this into action.
For ten years, I built an online education business called Internet Business Mastery, helping new entrepreneurs launch a business.
This business grew from a launching one of the first business podcasts, which was a top ten show in Apple Podcasts for several years.
While we had amazing success stories (have you heard of Pat Flynn or Olly Richards) and worked with over 10,000 entrepreneurs, something was missing.
“How am I supposed to grow my business when I always feel overwhelmed and overloaded? Things just keep getting more complicated, and I’m already at a breaking point.”
Do you ever feel like you’re constantly being yanked between different parts of your business as you try to reach a new level of impact, income, fulfillment, and freedom?
You work hard to deliver amazing client results but suddenly realize you don’t have any new potential clients on deck because you’ve been neglecting marketing.
So you hustle to do outreach, attend networking events, or post to social media to drum up interest from new potential clients.
Next thing you know, your schedule is slammed with sales and networking calls, sapping time away from focusing on your clients.