The unspoken danger of business masterminds
Today, I need to share something that really bothers me about masterminds. In fact, this applies to give business advice in any situation.
It’s something I see frustrate a lot of business owners. It can even lead them down a path that is damaging to their business if they don’t know how to recognize this problem.
But once you know how to keep an eye out, you can avoid this pitfall and still get all the amazing benefits that mastermind groups offer.
(SIDENOTE: I have a few spots left in my mastermind for coaches, consultants, and other experts. Click here to get the details and apply.)
Once, I was sitting in a mastermind meeting where one of our group (I’ll call her Erin) was in the hot seat asking for ideas to generate more leads for her business.
Immediately, someone jumped in to share with Erin how they were doing really well with paid ads and sending leads to a webinar.
As soon as there was a gap in the conversation, another member of the group started talking about how much his podcast had been growing his email list.
It continued like this for the next fifteen minutes. Bit by bit, I could see Erin’s eyes glaze over. I knew this look. She was totally overwhelmed. But because she didn’t want to seem ungrateful, she wasn’t saying anything.
I see this happen a lot in masterminds. The problem is two-fold.
First, people want to appear accomplished and smart. This leads them to offer advice even when it might not be the best fit for the person they are helping. Read more
