Your expertise is causing you to lose ideal clients every day. Perfect prospects pass you by without realizing you have their ideal solution.
The problem is the all-too-common “curse of expertise” that affects all coaches and consultants.
As we gain expertise, we often lose touch with our intended clients’ daily experiences, which leads to messaging that doesn’t connect.
What if marketing was just the beginning of someone’s transformational journey with you?
Good marketing and messaging:
It’s about patiently and consistently inviting the right people to step out of confusion, overwhelm, and frustration…
And into a place of increasing clarity and confidence.
Video content attracts ideal clients on social media. If you aren’t creating video content, it’s a missed opportunity.
That’s the key takeaway from my research to formulate a 2024 LinkedIn marketing strategy.
It makes sense when you think about how powerful it is for your audience to see and hear you, leading to accelerated connection and trust.
I’ve committed to consistently posting videos for the next few months as an experiment to see how it goes. Want to join me?
How can you rejuvenate your creativity and motivation when your business becomes a grind? Here’s a tip…
I have loved playing board games since my first game of RISK as a child. And yet, my copy of 7 Wonders—my favorite game since discovering it in a gaming café in Paris—has sat on a shelf for years due to a lack of friends to play it with.
Or so that has been my excuse for not getting in the board game time I used to love.
I was casually scrolling through my Instagram feed when an ad jumped out at me from between posts about learning guitar, managing ADHD, cute rescue beavers, and Neil Degrasse Tyson talking about the cosmos.
I had been looking for fresh ideas for enrolling clients in my programs because I was tired of running launches. But I’d been disenchanted by most of what I saw other “experts” teaching. None of it felt good to me.
Something about Ross O’Lochlainn’s free book offer stood out. So, I signed up to get the book…and promptly forgot about it.