They’ve kept me from putting myself out there more times than I’d like to admit. I’m willing to bet it’s the same for you. We can’t let this happen.

The ego trap that can sink your business

“What if I publish content and only hear crickets?”

“What if nobody comments on my post?”

“What if nobody listens to my podcast?”

Have any of these questions ever held you back?

They’ve kept me from putting myself out there more times than I’d like to admit.

I’m willing to bet it’s the same for you.

We can’t let this happen. The world needs your ideas.

That’s why I was thrilled recently to see that a former client and friend, Stu Swineford, had launched his podcast. But he almost didn’t and had already put it off for a while.

Then he had a shift in perspective that changed everything.

When he shared it with me in an email, I knew I had to share it with you.

Here’s what he had to say.

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The Spotify approach to becoming a thought leader

The Spotify approach to becoming a thought leader

The advent of the CD listening station was a life-changer for me. I’d sit at the music store (remember those) for a couple of hours sampling the latest album releases, looking for something new and exciting to add to my collection.

At the time, it was a big deal to be able to listen to before buying. This is how I first discovered The Cranberries in 1992.

Today, a $10-a-month subscription to Spotify or Apple Music gives you access to endless collections of genres, artists, and albums.

Want to hear some klezmer jazz fusion? It’s just a couple of clicks away. Whatever your need or desire, the Internet’s infinite shelf space will provide.

I often think about how this idea applies to thought leadership and making your expertise available online. When someone goes online looking for insight, help, and guidance, they don’t want to work with just any expert.

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Isaac Newton's Guide to Growing Your Business

Isaac Newton’s Guide to Growing Your Business

I glared at the organic pile of refuse in the back corner of my yard, clutching a garbage bag in one hand and donning a gardening glove in the other.

For a month, the job of cleaning up the mass of plant material left by the previous occupants had weighed on me. I shivered to think about the creepy crawlies that lurked below the rotting leaves, weeds, and twigs.

Every time I’d thought about tackling the task, there were plenty of other household things to do that were much less, well, gross. And so, I had put it off.

But I knew it had to be done given it was likely a contributing factor to the bugs in the yard.

I finally mustered a bit of resolve.

I’ll just grab one or two handfuls and put them in the bag. That’s all. It’s a start. I can always do more later.

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Content creation doesn’t need to be so overwhelming or time-consuming. Here are several ways you can do to grow your audience faster.

How to Grow Your Audience Faster

“My business needs more visibility, but I struggle to be consistent with content creation. There are just too many things to keep up with. I don’t have time or energy for it all.”

A client recently said this to me on a call and it’s something I hear often.

Consistent content creation is vital to growing your audience and brand authority.

Too often, I see people struggle to keep up with this due to a lack of time and energy or they are simply just overwhelmed.

Content creation doesn’t need to be so overwhelming or time-consuming.

The key is to get as much ROI as you can out of every piece of content you create through syndication and repurposing.

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Let's take a look at the three things I see to derail course creators the most, keeping them from years of opportunity to generate more impact and income.

3 Common Online Course Launch Mistakes

Let’s take a look at the three things I see to derail course creators the most, keeping them from years of opportunity to generate more impact and income.

MISTAKE #1: Spending Months Creating Content Before You Know the Course Will Sell

SOLUTION: Sell a pilot before you create the course

In my recent emails, I’ve shared with you know how you can sell a new course before you create any content and without setting up a course web site.

This is THE best way to avoid creating something that either nobody wants or that doesn’t get the results your students desire. Read more