Isaac Newton's Guide to Growing Your Business

Isaac Newton’s Guide to Growing Your Business

I glared at the organic pile of refuse in the back corner of my yard, clutching a garbage bag in one hand and donning a gardening glove in the other.

For a month, the job of cleaning up the mass of plant material left by the previous occupants had weighed on me. I shivered to think about the creepy crawlies that lurked below the rotting leaves, weeds, and twigs.

Every time I’d thought about tackling the task, there were plenty of other household things to do that were much less, well, gross. And so, I had put it off.

But I knew it had to be done given it was likely a contributing factor to the bugs in the yard.

I finally mustered a bit of resolve.

I’ll just grab one or two handfuls and put them in the bag. That’s all. It’s a start. I can always do more later.

Read more

Content creation doesn’t need to be so overwhelming or time-consuming. Here are several ways you can do to grow your audience faster.

How to Grow Your Audience Faster

“My business needs more visibility, but I struggle to be consistent with content creation. There are just too many things to keep up with. I don’t have time or energy for it all.”

A client recently said this to me on a call and it’s something I hear often.

Consistent content creation is vital to growing your audience and brand authority.

Too often, I see people struggle to keep up with this due to a lack of time and energy or they are simply just overwhelmed.

Content creation doesn’t need to be so overwhelming or time-consuming.

The key is to get as much ROI as you can out of every piece of content you create through syndication and repurposing.

Read more

Let's take a look at the three things I see to derail course creators the most, keeping them from years of opportunity to generate more impact and income.

3 Common Online Course Launch Mistakes

Let’s take a look at the three things I see to derail course creators the most, keeping them from years of opportunity to generate more impact and income.

MISTAKE #1: Spending Months Creating Content Before You Know the Course Will Sell

SOLUTION: Sell a pilot before you create the course

In my recent emails, I’ve shared with you know how you can sell a new course before you create any content and without setting up a course web site.

This is THE best way to avoid creating something that either nobody wants or that doesn’t get the results your students desire. Read more

I’m going to show you how you can get people enrolled in a pilot course in the next few weeks even if this is your first course and you don’t feel like you have anybody to promote the course to.

How to Attract Your Ideal Customers Without a List

Have you ever wondered how to get people to enroll for your class when you might not have a big email list (or any email list) or a large online following?

We’re going to talk about that in this email.

So far in this email series, we’ve talked about how to get a pilot course launched quickly, especially because there are a lot of people looking for online education right now.

Today, I’m going to show you how you can get people enrolled in a pilot course in the next few weeks even if this is your first course and you don’t feel like you have anybody to promote the course to.

Here are the steps to follow.

1) Identify the Toothache Pain

Here’s the important thing to realize.

There are people in your intended audience online looking for answers, leadership, insight, hope, and clarity every day. Read more

I want to show you exactly how to launch a pilot course fast. Here are the four things you need for a profitable and impactful online course.

4 Steps to Launch an Online Course in 3 Weeks

In my previous post, I outlined the three steps you can use to find out what your audience needs most and launch a new online course (or another online offer) simply, quickly, with low cost and little risk.

A key piece of this process is launching the pilot version of your course first…

  1. Test your idea quickly
  2. Bring cash in the door right away
  3. Get early feedback and testimonials to increase further sales

This gives you the early momentum to build and leads to a successful ongoing income stream.

Today, I want to dig a little deeper and show you exactly how to launch a pilot course fast.

As with most things, I have a framework or this. These are the four things you need for a profitable and impactful online course.

1) Identify the Ideal Student

Who is the specific person you want to reach and help with your course? What are their most pressing pains and goals? What are their current circumstances? What motivates them? What’s holding them back?

The better you know who you want to serve and what their needs are, the easier it is to create a successful course for them. Read more