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How to Stand Out in a Noisy Market

How can you stand out in a marketplace where so many are saying and offering similar expertise as you?

The commonly echoed advice is to have a compelling Unique Selling Proposition. Which tells your audience why they should choose your solution over others valuable to them.

While there is truth to this statement, it takes the focus away from one of the most powerful ways to create a one-of-a-kind thought leadership brand and business.

Resonance.

Ultimately people will follow your message, support your work, and do business with you because of who you are, how you think, and how you make them feel.

This requires infusing your content and brand with your values, stories, opinions, and unique point of view.

The more you share these parts of yourself, the more your audience discovers the things you share in common. Read more