The bad news and good news about filling your courses

Want to enroll more ideal clients in your courses or programs in the next 30 days?

I have a bit of bad news, then some good news.

📰 😢 The Bad News

Every day, ideal prospects pass by your content and offer(s) without realizing you have a unique solution that is the perfect fit for them.

Likely, one of three things is happening.

1. They don’t immediately see the connection between your offer and their needs.
2. They quickly dismiss it as something they’ve already considered or tried without success.
3. A fear, challenge, myth, misunderstanding, or other stumbling block related to your solution leads them to dismiss it as being the wrong fit for them.

📰 😁The Good News

A few tweaks in your messaging may be all that is needed to get them to lean in, take a closer look, and sign up.

So how do you find the right language? You look inside their head.

Crafting the right messaging for your offer is like co-creating a painting with your ideal prospects.

🖌 You have the paintbrushes, paints, and other tools you need.
🎨 They choose the color palette, style, and medium you need to use.

📰 😁The Good News

A few tweaks in your messaging may be all that is needed to get them to lean in, take a closer look, and sign up.

So how do you find the right language? You look inside their head.

Crafting the right messaging for your offer is like co-creating a painting with your ideal prospects.

🖌 You have the paintbrushes, paints, and other tools you need.
🎨 They choose the color palette, style, and medium you need to use.

Are you painting with the wrong colors? Are you creating an impressionist painting when they are looking for pop art or perhaps something abstract?

It’s an easy mistake to make. We all do it without realizing it. As our expertise and knowledge increase over time, we forget what it’s like not to know it. Add to that the fact that what’s going on in the mind of your market shifts constantly.

Want to enroll more ideal clients in your courses or programs in the next 30 days?

Start by adjusting your messaging to gain the attention of the prospects already in your orbit but who haven’t realized yet you have what they need.

3 Common Mistakes

1. Talking about the solution before you empathize with the pain and reframe the problem.
2. Failing to head off one of your market’s key concerns or objections about your solution.
3. Failing to frame your offer in terms of the most important outcomes to your market. There are five types of outcomes that entice people to invest their time, money, and energy. (That’s a topic for another newsletter.) You need to know which one motivates your market most.

Are you co-creating a painting with your ideal prospects? Or does your messaging look more like a pastel Van Gogh meets M.C. Escher?