I thought my launch would fail, but I know I had to keep going.

Doubt set in; I was certain my launch was going to fail…

My mind got the better of me and I started freaking out.

Earlier that day, I’d posted something to social media and heard crickets in return.

That was two weeks ago. I was promoting my mastermind group for coaches and consultants.

I’d already booked a couple of fantastic people into the program, but I wanted ten participants.

The scared “monkey brain” part of my mind was certain that the “flopped” social media post was proof I wasn’t going to find anyone else to sign up.

The monkey brain didn’t care that I’d done 70+ launches in the past, most of which went well.

It didn’t care that time and time again I’d filled programs despite experiencing “launch slumps” along the way.

The monkey brain was working hard to protect me by convincing me to cut my losses and move on before I failed.

Thankfully, I didn’t listen.

I kept going.

I posted to social media again later that week and enrolled a third person.

He referred me to someone else who enrolled. Now I had four.

I kept going.

I sent a few more emails to my list.

A client from several years back happened to catch one of those emails, hopped on the phone with me, and enrolled. Now I had five.

I kept going.

I ran a webinar. Truth be told, nobody signed up from the webinar. But people loved the content and I added 100 new people to my list.

I kept going.

I sent personal invitations to past clients. Two more enrolled.

Now I had seven people.

One of the people I reached out to politely declined the invitation, but then proceeded to refer two more people who enrolled. Now I had nine.

I kept going.

Fast forward to today, a tenth person enrolled and I filled my mastermind.

Launches often feel tenuous. They aren’t all home runs despite what it looks like from the outside. They require perseverance, ego strength, faith, experimentation, and consistency. The old evolutionary part of your brain will sometimes fight against you tooth and nail.

That’s when being mindful, turning to your support system, using your coping mechanisms (I like Cognitive Behavioral Therapy techniques), and perhaps a cocktail at the end of the day (I personally love a Moscow Mule) can really help.

You have to keep going.

You might be one strategy away from reaching your goal. Just assume that half the things you try won’t work out as well as you thought. When something doesn’t work, try something else.

Even the strategies that your mastermind friends, business coach, or a trusted colleague swear will get you results…sometimes those just won’t work for you for whatever reason.

Just account for that. Try more things. Some won’t work and some of them will.

And most of all… Just. Keep. Going.

4 Plug-N-Play Marketing Templates to Powerfully Communicate Your Genius

In this episode: 1) how to clearly communicate your unique brand to the marketplace 2) how to market and sell successfully when your values don’t align with the popular messaging in your industry.

Have you ever found yourself trying to communicate the essence of your business, in a clear and concise way? Maybe on your about page, or maybe when you’re on a podcast and somebody’s saying, “Hey, tell us a little bit about you.” Or, maybe when you get on stage, and you’re speaking and you want to be able to give a little concise elevator pitch, so to speak, about your business. Or, maybe at a networking event. There are so many times and places when we’re called upon to share what our business is about.

In the last episode of Impact, we talked about the Magnetic Messaging Framework, which is the five-part framework that I created to help you uncover the most unique and compelling parts of your message and your brand. In this episode, we take those elements and make them practical for you to use by giving you templates for putting the pieces together.

Today, the format of the show is a little different. You’re going to hear a live coaching call that I recorded, with permission. I want to make these concepts more practical by letting you listen to me helping somebody apply them to their business. In the call I’m going to share with you today, you’re going to hear me consulting Gillian Hood, a health coach.

Gillian needed help getting her message to stand out in the very noisy and competitive dieting marketplace. To make things more interesting, she wanted to find a way to gain attention without talking about dieting, something that no longer aligns with her values and how she serves her clients.

Download This Episode’s Framework

Download the marketing templates

Mentioned in This Episode


5 Steps to Create an Irresistible Brand and Message

In this episode, you’ll learn how to 1) Create an irresistible personal brand that commands the attention of your ideal audience and customers 2) Uncover and clarify the most unique and compelling parts of your message.

There’s never been a better time to attract an audience and share your ideas with the world. But the Internet is a noisy place and it’s also getting harder every day to stand out if you don’t know how to properly create and communicate your personal brand. 

In order to grow your impact and income, you have to communicate your message in a clear and compelling way that cuts through all of that noise. You need to create a brand that is so irresistible, that your intended audience can’t help but pay attention, share your message, and do business with you. 

Perhaps you’ve struggled at times to convey the importance of your work. Perhaps you’ve had moments where it felt like your message fell flat and failed to resonate with the people you want to reach. Maybe you’ve found it difficult to gain the kind of critical mass that turns your message into a movement. 

If so, then what I share in this episode is for you. It’s a five-part framework for clarifying what is most unique and powerful about your work so that you can make your personal brand irresistible. I call this framework the Magnet Messaging Framework

Download This Episode’s Framework

Download my Personal Branding Framework

Mentioned in This Episode

Further Resources


About the Impact Podcast and My Story

In this episode, I talk about why I created this show and how you will benefit from it. I also talk a bit about my story and how it led me to work with thought leaders as a business and marketing strategist.

The unspoken danger of business masterminds

The unspoken danger of business masterminds

Today, I need to share something that really bothers me about masterminds. In fact, this applies to give business advice in any situation.

It’s something I see frustrate a lot of business owners. It can even lead them down a path that is damaging to their business if they don’t know how to recognize this problem.

But once you know how to keep an eye out, you can avoid this pitfall and still get all the amazing benefits that mastermind groups offer.

(SIDENOTE: I have a few spots left in my mastermind for coaches, consultants, and other experts. Click here to get the details and apply.)

Once, I was sitting in a mastermind meeting where one of our group (I’ll call her Erin) was in the hot seat asking for ideas to generate more leads for her business.

Immediately, someone jumped in to share with Erin how they were doing really well with paid ads and sending leads to a webinar.

As soon as there was a gap in the conversation, another member of the group started talking about how much his podcast had been growing his email list.

It continued like this for the next fifteen minutes. Bit by bit, I could see Erin’s eyes glaze over. I knew this look. She was totally overwhelmed. But because she didn’t want to seem ungrateful, she wasn’t saying anything.

I see this happen a lot in masterminds. The problem is two-fold.

First, people want to appear accomplished and smart. This leads them to offer advice even when it might not be the best fit for the person they are helping.

Second, people genuinely want to be helpful, but they offer advice before asking questions to better understand the problem.

You can’t get the right help unless the person offering advice understands what the real problem is and had an adequate understanding of what you ultimately want to accomplish.

This requires people to ask you questions first.

In Erin’s case, she felt like she needed to generate more leads to grow her income. But had the group asked more questions, they would have realized that the best thing she could do to bring in more revenue was to change up how she was interacting with her list rather than trying to grow it faster.

By asking questions, they would have learned that she didn’t have the budget or bandwidth yet for paid ads and she had no interest in podcasting.

Masterminds are most effective when the group knows what questions to ask before giving advice.

Additionally, it’s important that the group members know when to NOT offer their advice, even if it’s something that worked well for them.

Sometimes advice is just noise.

The goal should always be to offer the advice and input that best fits the specific person and their business at that time.

Keep this in mind when giving advice in a mastermind.

Even more important, keep it in mind when asking for advice. Notice who asks questions first. You can also request that the group ask questions before jumping in with ideas.

A good mastermind facilitator will lay down grounds rules to make sure this happens. This is something I do with my masterminds.

I’m currently looking for one or two more of the right people to join my six-month mastermind for coaches, consultants, and other experts.

We’ll focus on growing your income by creating new digital products and other streams of income.

We’ll also focus on raising your visibility and authority as a thought leader and growing your audience.

You must already be making consistent income from your expertise to qualify. Click here to get the details and apply.