Your ideal clients need THIS before buying

I’d like to share one way to level up your messaging and attract more ideal clients.

Here’s a quick anecdote to illustrate.

A few years back, I was looking for new ways to manage my anxiety. I’d gone to therapy, taken medication, and read numerous books.

During this time, I encountered several ways to manage anxiety through movement, such as yoga, tai chi, etc.

I’d immediately dismiss them, thinking it was another pitch to exercise more. I already knew that. I was already riding my bike regularly and was tired of being told to exercise more.

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How effective is your messaging at gaining the attention of your intended market, earning their trust, and inspiring them to do business with you?

Is your expertise hurting your marketing?

On a scale of one to ten, how effective is your messaging at gaining the attention of your intended market, earning their trust, and inspiring them to do business with you?

When you talk to an ideal prospect, do they quickly understand how your offer will fulfill their needs, or is there a disconnect that causes promising prospects to tune out?

Research shows that the more expertise you have in your field, the harder it is to create marketing that is resonant and effective.

Sounds backward, doesn’t it?

The explanation lies in something called The Curse of Knowledge.

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Let's talk about anxiety, depression, and entrepreneurs #MentalHealthAwarenessMonth

Let’s talk about anxiety, depression, and entrepreneurs

“There’s something you should know about our family.”

I was 25 years old when my dad said those words to me. What he said next would reframe my life.

“I’ve been taking medication for anxiety and depression for the past few years. It’s helped me to feel more like myself. I have more resources for responding to life’s challenges. Your grandpa dealt with this, and so have other extended family members.”

He had my attention. I found myself relating to everything he said as he described his experience with anxiety and depression.

I decided to talk to my doctor about it. He prescribed medication. Within a few weeks, I felt better…more optimistic. I started enjoying things again. Stress and vicious inner chatter no longer derailed me so quickly.

I didn’t tell anyone about my diagnosis other than my parents and partner. I didn’t want others to think I was broken, undependable, or on the edge of breaking at any moment.

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Your unique genius and the far reaches of the universe

On December 25, 2021, one of the most ambitious human pursuits in modern history reached a significant milestone.

Spanning 30 years.
Costing 10 billion dollars.
Involving 1200 scientists, engineers, and technicians from 14 countries.

The James Webb Space Telescope (JWST) launched from French Guiana, beginning a journey to a point one million miles from earth.

(Set your inbox to display images if you can’t see the photo below. Trust me, it’s worth the impressive sight.)

With 100 times the power of the Hubble Telescope, it set out on a mission to look farther into space than we’d ever seen, peering into the origins of our universe.

Tens of thousands watched nervously over the following weeks, praying none of the 344 potential points of failure would occur, any of which would render the telescope useless with no possibility of repair.

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Can you solve this puzzle in under 20 seconds?

Are you smarter than a first-grader?

Take a look at the puzzle in the image below. (You may need to click “Display Images” if you can’t see it.)

What is the number underneath the car?

The story goes that six-year-olds in Hong Kong solved the puzzle in under 20 seconds.

I admit I didn’t solve it so quickly when my girlfriend’s 10-year-old son shared it with me. Once I saw the answer, it seemed obvious.

As I analyzed my thought process, I realized I had jumped directly into math mode, using a detailed analysis of the sequence to unearth the relationship between the numbers.

16, 06, 68, 88, ??, 98

“Let’s see. They are all even. The answer is likely even. They are in ascending order except for the 06. So if I figure out why that 06 is in there, that will certainly point me to the answer.”

In the end, the solution was much more straightforward. Ready for the answer?


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