3 elements to work less and earn more
Is your growing client base putting a strain on your time, energy, and resources? What if you could serve up to 10-20 times more clients and cut your workload in half?
You need three key elements to do this. I call these three elements the Scalable Genius™ Framework.
The really cool thing about this framework is that it you can put it into action using intellectual property and content you already have.
Let’s take a look at the three elements and how they each kickstart new growth in your business.
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NOTE: There’s an easter egg in this post to get access to free content in my Client Hub. So keep a look out for it. 🙂
Also, if you want my help starting to implement the three elements of the Scalable Genius™ Framework in your business for free, see the action-focused workshop invitation at the end of this email.
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1) A Scalable Genius™ Method
This is a way to organize and systematize your unique approach to guiding your clients to their desired outcomes.
By organizing your expertise, tools, training, and unique perspective into a repeatable, organized system, serving your clients gets much easier and takes much less of your time.
This doesn’t mean you have a one-size-fits-all system. A proper Scalable Genius Method is organized into modules you can arrange in a customized path for each client based on their current needs and goals without creating extra work for you.
A Scalable Genius model doesn’t only make it easier to serve clients; it also makes it much easier to:
- Create content that generates leads and sales
- Launch new offers to serve specific needs in your market
- Pitch to land opportunities to speak or go on podcasts
- Attract ideal clients with a unique message
- Enroll new clients because your process is clear and compelling
Here’s what one of my clients, Erica Holthausen, said about her Scalable Genius Method.
“I now have a signature process, and that process is at the very heart of my business — from my small cohort group program to my marketing, positioning, and public speaking.”
2) A Client Hub
The client hub is where your clients can log in to access training, tools, and templates that make it easier and faster for them to complete the action steps you guide them through.
A client hub reduces the time you spend on the phone with clients, whether 1:1 or in a group program.
It allows you to spend phone time with clients strategizing, giving feedback, and working on mindset concerns.
You never have to teach how to do things or repeat the same stuff with each client because the client hub provides everything they need to take action once you’ve put a plan together. Your clients also get much more out of our face time.
Clients love it because they can see you’ve thought things through carefully and are prepared with a system to get them to the desired goal.
It makes it easier for them to find and review concise, well-organized training and tools specific to their needs.
BONUS TIP: I give new subscribers to my newsletter access to free resources inside my client hub so they get a taste of what it’s like to be a client and can see all the other things they will have access to once they enroll to work with me.
NOTE: If you want to be sure you have access to the free resources in my client hub, reply with CLIENT HUB, and I’ll make sure we set you up.
3) A One-to-Many Scalable Offer
This is a group program that allows you to guide multiple people at a time through your Scalable Genius Method rather than spending 1:1 time with everyone.
The format can vary, but it typically consists of some access to you (or team members) and to a community or group of other clients like them. They get a better experience and more value when you bring them together like this.
They learn from and advise each other. They realize their struggles are the same things others deal with. Results are better and faster when you facilitate group experiences with your clients.
This element is optional, though it greatly amplifies your impact and income if you have it. I also have clients who use their Scalable Genius™ Method and Client Hub to serve more 1:1 clients.
Create a Scalable Genius Method in 2 Hours
You don’t need all three of the above elements to achieve more significant impact and income. Each of the three opens a new level of growth.
The best place to start is by creating your Scalable Genius Method.
