7 messaging must-haves for selling your course

One of the biggest questions when creating an online course or group program is how to get people to sign up.

In this post, I’ll share with you the keys to attracting the perfect customers, earning their trust, and inspiring them to buy.

But first, take a look at this quote from a client who went from dreading marketing her course to enjoying it.

At first, I felt daunted about how to market my group program. I worried about finding the right people and selling in a way that wouldn’t annoy or overwhelm them. But with your guidance, it felt effortless.

The response to my marketing campaigns has been amazing. I fill my courses easier than ever before, and people actually reply to thank me for my marketing content. They even respond to share very personal things, which moves me so much. You showed me how to market in a way that feels like a gift to the people I work with.

These campaigns generate $10,000 and up while also building a relationship with my audience that feels very meaningful. It’s also brought me more one-on-one clients and professional opportunities. Thanks to your approach, I now enjoy promoting my online courses.

Filling your courses requires crafting a proper customer journey consisting of messaging that does the following.

➡️ Shows that you understand their presenting pains and unfulfilled desires.

➡️ Presents them with a new way to look at their desired outcomes, their current circumstances, and the challenges holding them back. (I call this the Remarkability Factor and it’s crucial)

➡️ Shows how your solution to their top-of-mind needs and wants.

➡️ Answers any questions and removes any concerns that would keep them from investing in your course.

➡️ Uses stories, examples, and case studies to prove that your solution works AND that they are capable of making it work for them.

➡️ Gives them a taste of your process in a way that gives them an ah-ha moment or a quick win.

➡️ Shows them why they are better off investing in your solution now rather than waiting until later. In other words, it illuminates the opportunity cost of not moving forward with your solution in a spirit of service, not with shame or fear.

The goal is to guide your prospects through a set of content or touch points with your brand that conveys these messaging elements using language that is resonant to them.

Filling out your course or online program doesn’t need to be complicated. It doesn’t require using a complex launch or web of marketing channels.