How can you maximize the return on investment from the business growth strategies? This is where I turn to a strategy I call “Stack the ROI.”

7+ Unexpected Ways an Online Course Grows Your Business

How can you maximize the return on investment from the business growth strategies you invest your limited time, money, and energy into?

This is where I turn to a strategy I call “Stack the ROI.” Here’s how it works.

I look for an activity that has potential payoffs toward as many of my priority goals as possible. That way, if some of my expected returns don’t come to fruition, I’ve likely received a payoff in many other ways.

This is one of many reasons I love helping my clients launch online courses and group programs to scale their impact and income. While one-to-many offers like this are great for growing revenue and reach, they also deliver numerous other benefits, compounding the rewards.

Take a look at the following list she gave me of the ways she benefited from the new course we launched to grow her business.

  1. I made 10k from the course pilot. (new revenue)
  2. I reached students in 11 countries. (expanded reach)
  3. I attracted high-caliber students, including professors, directors, department chairs, and even her previous teachers and mentors. (increased authority)
  4. I received copious feedback about the impact of the course on my students’ lives and careers which validated my approach to helping my clients. (confirmation of her impact and business model)
  5. Students from the course have since invested in my other products and services. (increased lifetime value of each customer)
  6. I enjoyed a significant ROI on the time and energy invested in the course. (increasing the revenue from each hour of work invested).
  7. I created customer journey content that resonated deeply with my ideal clients. People were thanking me for my promotional posts whether or not they signed up for the program.
  8. And here is one of my favorite things she shared about the payoffs of creating a new group program.

“Creating a course illuminated that this topic is a throughline for my work. It clarified so many different aspects of my career and what I want to be doing. The course is also branding me in a way that feels very truthful, authentic, and close to my heart.” (clarity of purpose)

For coaches and consultants who are currently trading their time for money, launching an online course or group coaching program “Stacks the ROI” in terms of its payoffs, as shown by the examples above.

Whether you want to grow your reach, amplify your impact, generate new scalable income, solidify your signature methodology, clarify your messaging, or more, this strategy benefits your business in many ways.

Focus on one thing. Upgrade, optimize, and clarify everything.

Which of the benefits above is most enticing for your current goals?