Attract a steady stream of best-fit clients with this proven strategy

As a coach or consultant, you know firsthand how challenging it can be to attract your ideal clients, especially in light of how many new coaches and consultants have entered the market in recent years.

It’s frustrating when your visibility efforts don’t lead to a steady stream of best-fit clients banging on your door asking to work with you.

How can you ensure your significant investments in visibility aren’t wasted, leaving you scraping and scrounging for good-enough clients?

The first step is understanding that visibility is only the first step and a fraction of what’s needed to win over new clients.

There’s another more vital and valuable resource that must accompany visibility.

Otherwise, you’ll spend valuable time and money on being seen only to find your audience shrugging their shoulders and moving on with their day.

Look at the following story and see if you can figure out the critical resource that will turn visibility into a steady stream of best-fit clients eager to work with you.

Snapped Out of a Subconscious Scrolling Stupor

Recently, I was perusing posts and zipping past ad after ad on Instagram when I did something I rarely do. I stopped scrolling, read an ad, and clicked to learn more.

For years, I’ve struggled to be consistent with time blocking despite knowing that it solves many of the time management challenges inherent to my ADHD. Headed into 2023, I was determined to find a way to make it work for me.

When an ad popped up in my feed for an AI-based task scheduler that uses time-blocking, it snapped me out of my scrolling stupor, gained my attention, and made me curious to know more. Within a few days, I’d signed up.

Most of the time, we scroll subconsciously past thousands of ads, social media posts, and other internet input without noticing them.

A sort of spam filter in our brain (called the Reticular Activating System) blocks them from entering our conscious attention to save our energy and sanity. It only lets urgent and relevant information pass through to our conscious minds.

Previously, I’d ignored dozens of ads, social media posts, and other content about time-blocking and scheduling for ADHD. However, this company managed to gain my attention long enough for me to become a customer.

The Most Vital Resource for Attracting Your Ideal Clients

Did you identify which resource is most vital for attracting clients? Here’s one more clue.

In the Internet age, there is an abundance of immediately available input. However, attention is limited.

In other words, your business operates in an Attention Economy where one resource is the most scarce and, therefore, most valuable:

ATTENTION

“In the Attention Economy, we’re all fighting for a few precious seconds of someone’s attention. If you want to succeed, you have to earn it.”

–Kathryn Minshew, CEO and co-founder of The Muse

If you can’t first gain and keep the attention of your ideal prospects, you will never have a chance to earn their trust, let alone inspire them to do business with you.

Significant forces are working against you. Noise is at an all-time high and growing.

Even if you earn a few moments of attention, the prospect will still look for reasons to dismiss your messaging and move on with their day.

This is why so much content, marketing, and sales messaging falls flat.

The Solution to Being Ignored

So what can we do about this? How can you ensure your messaging is urgent and relevant enough to break through the noise and gain the attention of your intended audience?

To help you do this, I created a three-part model called Preeminent Positioning.

In my next blog post, I’ll uncover the three elements that will ensure your offers get more of what you need: the attention of your best-fit prospects.

In the meantime, think about this.

What does it take for you to stop scrolling and pay attention to an ad, social post, or piece of content on the Internet?