It’s been a crazy week. It feels like head-spinning news and changes are coming at us at the speed of light bringing with it a good deal of uncertainty, and therefore, anxiety.
To be honest, I’ve had a few moments where I’ve felt like throwing my hands in the air and screaming.
What’s the use right now of doing anything if the ground is going to shift underneath me every two minutes?!
Thankfully, after taking a few deep breaths (and occasionally throwing on my kickboxing gloves to throw a few punches), I calm myself down.
Today, I’d like to offer a few insights about how you can weather these uncertain times in your business and fortify your business for the future.
1) Use This Time to Diversify Your Business Model
The other day I was brought on a podcast to talk about the importance of having multiple ways to sell your knowledge and generate income. The audience consisted of a number of public speakers who were suddenly facing months with very little income due to canceled conferences.
If you’re in a situation where some of your income is evaporating, now would be a good time to use my Lean Launch Method to get something to market quickly, especially something virtual that can replace any in-person gigs that have been canceled. Read more
A List of Free Things That Might Help Right Now
I hope you’re staying healthy and safe.
Over the past week, I’ve curated a collection of resources (most of them free) that could help during this challenging time. I’d like to share them with you today. I’ve put a $ next to the two that cost a bit of money (no affiliate links).
Also, next week I’ll send out some training that I normally charge but that I’ve now made free. It will help you identify exactly what you should do next in your business to serve your customers and bring in income. Watch for it.
Now, here’s my List of Things That Might Help Right Now.
FocusMate – Find Virtual Working Partners for Accountability and Connection [APP]
Focusmate, started by my friend Taylor, has been making it easy for people to connect with others to co-work virtually for years now. His platform was already useful, even more so now. Read more
5 Ways to Navigate These Uncertain Times
It’s been a crazy week. It feels like head-spinning news and changes are coming at us at the speed of light bringing with it a good deal of uncertainty, and therefore, anxiety.
To be honest, I’ve had a few moments where I’ve felt like throwing my hands in the air and screaming.
What’s the use right now of doing anything if the ground is going to shift underneath me every two minutes?!
Thankfully, after taking a few deep breaths (and occasionally throwing on my kickboxing gloves to throw a few punches), I calm myself down.
Today, I’d like to offer a few insights about how you can weather these uncertain times in your business and fortify your business for the future.
1) Use This Time to Diversify Your Business Model
The other day I was brought on a podcast to talk about the importance of having multiple ways to sell your knowledge and generate income. The audience consisted of a number of public speakers who were suddenly facing months with very little income due to canceled conferences.
If you’re in a situation where some of your income is evaporating, now would be a good time to use my Lean Launch Method to get something to market quickly, especially something virtual that can replace any in-person gigs that have been canceled. Read more
6 Ways to Land More Podcast Interviews
Today, I have some tips to help you get booked as a guest on podcasts (even if you’ve never done it before and are in the earlier stages of building your brand as a thought leader).
I’m doing a podcast interview tour myself right now, so I have some fresh perspective and an inside look at what works to get more “yeses” from your outreach.
1) Do Your Research
Here’s the truth. Most people who send guest pitches are lazy. They shoot out huge quantities of ill-informed, poorly-crafted emails and just pray a few of them to get a response. You’ll stand out by taking a bit of time to do some research and match your pitch to the specific podcast. Read more
How to Uncover Your Unique Voice as a Thought Leader
In 1994, my brother and I started our first garageband. Spillway was our name (don’t ask me why).
We would set up in my parents’ basement and thrash about, banging the drums and crunching chords on the guitar, essentially knocking off of the popular grunge sound of the time.
Our first song was an “approximation” of a Stone Temple Pilots tune. Our next was a loose rip off of Rage Against the Machine.
Without a doubt, we sounded like hundreds of other garagebands playing in their parents’ basements, all of us borrowing liberally from the popular rock bands on the radio. But we had to start somewhere. This is the creative process of discovering one’s creative voice.
Much like writing songs, creating content and sharing your ideas online is an expression of your unique voice.
To find your own style, your own voice, you often start by mimicking the voice of others. You experiment. You put in your reps. Bit by bit you uncover the elements that make up the fullest expression of who you are, the things that set you apart from others who do or say similar things. Read more
The Hail Mary pass that changed my marketing game (and yours) forever
My back was against the wall.
I’d paid $5000 to work with a world-class consultant, but I was totally unprepared for our phone call.
That’s when necessity (more like desperation) became the mother of innovation.
Little did I realize it, but I was about to stumble on a secret for creating consistent, compelling content that deeply resonates, engages in a way most content fails to do, and earns trust faster than I can devour a bag of Sour Patch Kids. All of that:
“What have you got for me?,” my sales coach asked as we connected over Zoom.
You see, I was supposed to have written several emails to review with her, but with everything going on (and let’s be honest, due to a healthy dose of perfectionism mixed with a bit of impostorism), I’d put it off until it was too late. Read more