Articles

There comes a time for every coach or consultant where they start to feel the limitations of their business model.

Your income plateaus. You feel the grind of chasing clients. You’re ready to help more people, but you only have so much time and energy to offer clients.

You want to reach more people, but you’re unsure how to grow your audience, stand out in your industry, and elevate your brand authority.

But what needs to change?

Here are the vital shifts you need to make in your business model to spark exponential growth as a coach or consultant.

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It’s a time of year when many business owners join a mastermind.

So today, I‘d like to share something with you that really bothers me about masterminds.

It’s something that can potentially lead people down a path that is damaging to their business.

But once you know how to keep an eye out for it, you can avoid this pitfall and still get all the amazing benefits that masterminds offer.

Once, I was sitting in a mastermind meeting where one of our group (I’ll call her Erin) was in the hot seat asking for ideas to generate more leads for her business.

Immediately, someone jumped in to share how they were doing really well with paid ads and sending leads to a webinar.

As soon as there was a gap in the conversation, another member of the group jumped in to talk about how much his podcast had grown his email list.

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How do you know if you’re ready to launch an online course and if it’s the right strategy for your business?

This is a question I get a lot. In this email, I want to share a simple checklist to help you answer the question for yourself.

At the end of this email, you’ll find info about my Launch Your Course group coaching program, where I’ll guide you through designing your online course and launching it at the best time of the year: January.

In my recent emails, I’ve been sharing how I helped my client, Alexandra, launch a new online course in three weeks, make 10k with her pilot course, and replace half of her income with other online courses. This has grown her brand and impact and given her more freedom in her career.

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What does it take to rise above the noise and attract your ideal clients like a beacon in a sea of sameness?

Be someone’s “jazz klezmer.”

In the age of near-infinite choice on the Internet, consumers are accustomed to finding the perfect movie, book, community, entertainment, or information to fit their needs.

If they’re itching to listen to an esoteric genre like jazz klezmer, Spotify has them covered with a curated playlist.

Want a dark, foreign, existential, twisty-turny, sci-fi show that pushes you to think? Netflix has you covered. (BTW, the show I’m alluding to is Dark, and it’s well worth a watch.)

It’s as much the same when prospective clients consider who to work with.

Your prospective clients want someone who aligns with their specific goals, needs, tastes, and values.

Recently, I went looking for someone who could help me alleviate the anxiety symptoms I’ve been dealing with the past few years.

I’d already read books about the latest science about the nervous system and scanned the landscape to narrow down my options.

Now I needed someone who could help me make sense of all the information and find the best way to apply it to my circumstances.

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What would you do?

Imagine you’re sitting in a theater watching a movie with a date.

Between tickets, popcorn, and a drink, you’ve already spent $60 to be there.

Thirty-five minutes into the two-and-a-half-hour movie, you realize it’s awful.

You’re bored out of your mind with no sign of the story improving.

The writing is so bad, not even the top-notch actors can save it.

Do you leave? Or do you stick it out?

Before you answer, consider the following two things.

1. By all indicators, the movie is a dud.
2. If your goal is to have an enjoyable date, you would likely be better off leaving and pursuing a different (perhaps even free) activity.

Given these two statements, the answer would seem to be to get up and leave.

However, this is not how our brains tend to think. We’re more likely to stick it out in hopes of recouping something from the $60 invested in the movie.

This is called the Sunk Cost Fallacy.

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