Positioning is how your content is perceived in the mind of your ideal audience and the marketplace. Positioning greatly affects how quickly your content, whether it’s a course, a podcast, or an ebook, will gain traction and produce results.
Ideally, you want your unique content to be positioned in the marketplace in a way that will attract your ideal audience, gain the trust of your ideal customers, and drive forward your most important business and thought leadership goals.
While you can’t ultimately control your position in the marketplace (because it’s based on the perceptions of others), you can certainly craft a content production strategy that will increase the chances that you’ll gain a position in the marketplace that you desire.
This requires being clear about what you want to achieve with your content, and how your content will serve your audience. Let’s take a look at the insights you need to uncover to help define a strategy that is in alignment with your desired positioning. Read more