For the rebels who want to go their own way

Missed a previous installment in the Your Perfect Offer series? Read them here…

  1. Essential for Your Perfect Offer
  2. 5 Criteria for Identifying Your Ideal Clients
  3. Hamburgers, toothaches, and your irresistible offer
  4. How to Remove Yourself as the Business Bottleneck

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We’ve been talking about how to design your perfect offer for the past few weeks. My goal with this series has been to help you create an offer that provides you with the business and lifestyle you desire as defined by these eight criteria.

  1. Impactful: Delivers dependable results
  2. Profitable: Easy to sell consistently
  3. Flexible: Provides you with freedom
  4. Scalable: Serves more clients in less time
  5. Evergreen: Can enroll clients year-round
  6. Recognized: Boosta your authority
  7. Irresistible: A must-have for your ideal clients
  8. Fulfilling: You love delivering it

So far, we’ve gone through the first three steps of the Perfect Offer Framework. The fourth and final step is to design a scalable way to deliver your offer.

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Hamburgers, toothaches, and your irresistible offer

Missed a previous installment in the Your Perfect Offer series? Read them here…

  1. Essential for Your Perfect Offer
  2. 5 Criteria for Identifying Your Ideal Clients

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How can you be sure your offer will sell before investing time and resources into creating it?

The last thing any coach or consultant wants to hear after opening the doors on a new offer is…

The sound of crickets. Ouch!

I’ve been there. It’s a fast track from optimistic enthusiasm to existential crisis.

“Do I even know what I am doing? Maybe nobody wants my expertise. They probably think I’m a fraud.”

I’ve also launched offers that brought in more than 700k in two weeks.

When this happens, many assume it’s an issue with the marketing or sales process. “Maybe I didn’t send enough emails. Perhaps I should have done a webinar. Does my sales page suck?”

But here’s the thing. While marketing and sales are key elements…

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Stop working so hard, start enrolling more clients

“Why is it so hard to find new clients? Every month I wonder where my next clients are coming from, and it’s exhausting.”

I was speaking with Maria — a health coach who was exceptionally good at what she did.

But generating consistent sales still eluded her. She was doing networking events, referrals, podcast interviews, and social media. She still struggled to find clients.

Here’s how the conversation went.

Me: What are the steps in your customer journey?

Maria: My what?

Me: What are the steps between first finding you and becoming a client?

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Find gaps in your messaging with this mini-assessment

Today, I’m sharing a mini-assessment to help you find gaps in your messaging, so you can attract and enroll more ideal clients in your programs

This assessment is based on the three R’s of the Preeminent Positioning framework I shared in my previous blog post. Let’s quickly review the three R’s and how they play a vital role in creating irresistible messaging.

3 R’s of Preeminent Positioning

Relevance

Relevance is about quickly gaining the attention of your ideal prospects by connecting with a pain, goal, or challenge that they are:

a) aware of…

b) actively looking to solve, and…

c) ready to invest in solving.

Resonance

Resonance is about building trust by showing you share values and a common sense of meaning with your intended audience.

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3 questions for captivating more ideal clients

It’s disheartening to put your heart and soul into your content and other marketing efforts only to be ignored by potential prospects you know you can help.

But it doesn’t have to be that way if you know how to create the proper foundation for your marketing and sales messaging.

In my last post, I discussed how we are operating in an Attention Economy where your ability to attract your perfect-fit clients hinges upon your ability to gain and keep their attention.

The trouble is that many coaches and consultants are missing a vital piece of the messaging puzzle.

This is why their messaging fails to get the desired response from content, ads, interviews, presentations, sales pitches, or any other touchpoint meant to further the customer journey.

So what is the missing piece?

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