How to overcome costly business blind spots

How to overcome costly business blind spots

What would you do?

Imagine you’re sitting in a theater watching a movie with a date.

Between tickets, popcorn, and a drink, you’ve already spent $60 to be there.

Thirty-five minutes into the two-and-a-half-hour movie, you realize it’s awful.

You’re bored out of your mind with no sign of the story improving.

The writing is so bad, not even the top-notch actors can save it.

Do you leave? Or do you stick it out?

Before you answer, consider the following two things.

  1. By all indicators, the movie is a dud.
  2. If your goal is to have an enjoyable date, you would likely be better off leaving and pursuing a different (perhaps even free) activity.

Given these two statements, the answer would seem to be to get up and leave.

However, this is not how our brains tend to think. We’re more likely to stick it out in hopes of recouping something from the $60 invested in the movie.

This is called the Sunk Cost Fallacy.

Read more

It’s important to have practices in place to intentionally counterbalance that with noticing the good.

When your brain is a real @$%&*

Think of one of your most vivid memories. What’s the first thing that comes to mind?

Was it a good memory or a bad memory?

When I was given this prompt by a friend, the first thing that came to mind was receiving a phone call from my brother telling me that my dad had passed away.

Research tells us our minds are more likely to remember bad memories than good ones. Scientists believe there are deep-rooted evolutionary reasons for this.

In other words, our brain can be a real @$%&* sometimes.

Perhaps this is related to why we are much more likely at the end of the day to dwell on the things that went wrong or didn’t get done rather than what we did well.

We’ve all had those moments when we doubt our ideas, feel like we haven’t done enough, or impostor syndrome gets the best of us. Read more

The Aligned Strategy Principle

Download the Aligned Strategy Principle Diagram (PDF)

Download the Vision Worksheet and Questions (PDF)



How to Focus on Your Unique Genius as a Thought Leader

In my last post, I shared three ways to discover your unique genius. Once you have discovered your unique genius, how do you focus in to become as effective and successful as you want to be?

I’d like to share with you something I learned from Dan Sullivan of Strategic Coach.

Grab a legal pad and list out all the things you do in your business. Add to that list over the next couple weeks as you remember stuff.

Don’t forget to include stuff that comes up monthly, quarterly and yearly.

Now on another sheet of paper draw, two lines so you have four quadrants and categorize everything in one of these four areas. Start with the first category, and work your way down. Read more

3 Ways to Identify Your Unique Genius

We each have unique inherent talents that, when developed, become strengths. We sometimes refer to this as “unique genius.” Research by the Gallup Organization states that focusing on strengths makes you ten times more likely to feel engaged in your work and three times more likely to experience an excellent quality of life.

Focusing on your strengths in your business, body of work, and daily activities provides your greatest opportunity for happiness and growth. Leveraging your strengths is also your greatest opportunity to create value for others and to contribute to something bigger than yourself.

Finally, when leveraged in the right way your strengths are a competitive advantage and a key element for strong brand positioning as thought leader.

So how does one discover their unique inherent talents? Here are three ways.


There are a number of useful assessments that provide valuable insights about your strengths and how you best show up in and create value for the world. Here are two assessments that I use frequently in my business and with my clients because they are backed by research and immensely helpful for discovering, understanding, and leveraging your unique brilliance and leadership abilities. Read more