The Unspoken Danger of Business Masterminds

The Unspoken Danger of Business Masterminds

It’s a time of year when many business owners join a mastermind.

So today, I‘d like to share something with you that really bothers me about masterminds.

It’s something that can potentially lead people down a path that is damaging to their business.

But once you know how to keep an eye out for it, you can avoid this pitfall and still get all the amazing benefits that masterminds offer.

Once, I was sitting in a mastermind meeting where one of our group (I’ll call her Erin) was in the hot seat asking for ideas to generate more leads for her business.

Immediately, someone jumped in to share how they were doing really well with paid ads and sending leads to a webinar.

As soon as there was a gap in the conversation, another member of the group jumped in to talk about how much his podcast had grown his email list.

Read more

Are you ready for an online course?

Are you ready for an online course?

How do you know if you’re ready to launch an online course and if it’s the right strategy for your business?

This is a question I get a lot. In this email, I want to share a simple checklist to help you answer the question for yourself.

At the end of this email, you’ll find info about my Launch Your Course group coaching program, where I’ll guide you through designing your online course and launching it at the best time of the year: January.

In my recent emails, I’ve been sharing how I helped my client, Alexandra, launch a new online course in three weeks, make 10k with her pilot course, and replace half of her income with other online courses. This has grown her brand and impact and given her more freedom in her career.

Read more

Rise Above The Noise And Attract Your Ideal Clients

Rise Above The Noise And Attract Your Ideal Clients

What does it take to rise above the noise and attract your ideal clients like a beacon in a sea of sameness?

Be someone’s “jazz klezmer.”

In the age of near-infinite choice on the Internet, consumers are accustomed to finding the perfect movie, book, community, entertainment, or information to fit their needs.

If they’re itching to listen to an esoteric genre like jazz klezmer, Spotify has them covered with a curated playlist.

Want a dark, foreign, existential, twisty-turny, sci-fi show that pushes you to think? Netflix has you covered. (BTW, the show I’m alluding to is Dark, and it’s well worth a watch.)

It’s as much the same when prospective clients consider who to work with.

Your prospective clients want someone who aligns with their specific goals, needs, tastes, and values.

Recently, I went looking for someone who could help me alleviate the anxiety symptoms I’ve been dealing with the past few years.

I’d already read books about the latest science about the nervous system and scanned the landscape to narrow down my options.

Now I needed someone who could help me make sense of all the information and find the best way to apply it to my circumstances.

Read more

How to overcome costly business blind spots

How to overcome costly business blind spots

What would you do?

Imagine you’re sitting in a theater watching a movie with a date.

Between tickets, popcorn, and a drink, you’ve already spent $60 to be there.

Thirty-five minutes into the two-and-a-half-hour movie, you realize it’s awful.

You’re bored out of your mind with no sign of the story improving.

The writing is so bad, not even the top-notch actors can save it.

Do you leave? Or do you stick it out?

Before you answer, consider the following two things.

  1. By all indicators, the movie is a dud.
  2. If your goal is to have an enjoyable date, you would likely be better off leaving and pursuing a different (perhaps even free) activity.

Given these two statements, the answer would seem to be to get up and leave.

However, this is not how our brains tend to think. We’re more likely to stick it out in hopes of recouping something from the $60 invested in the movie.

This is called the Sunk Cost Fallacy.

Read more

It’s important to have practices in place to intentionally counterbalance that with noticing the good.

When your brain is a real @$%&*

Think of one of your most vivid memories. What’s the first thing that comes to mind?

Was it a good memory or a bad memory?

When I was given this prompt by a friend, the first thing that came to mind was receiving a phone call from my brother telling me that my dad had passed away.

Research tells us our minds are more likely to remember bad memories than good ones. Scientists believe there are deep-rooted evolutionary reasons for this.

In other words, our brain can be a real @$%&* sometimes.

Perhaps this is related to why we are much more likely at the end of the day to dwell on the things that went wrong or didn’t get done rather than what we did well.

We’ve all had those moments when we doubt our ideas, feel like we haven’t done enough, or impostor syndrome gets the best of us. Read more