Marketing Archives - Page 10 of 12

With the current pandemic, there comes an income opportunity. Here’s why now might be the perfect time to launch your first or next online course.

An income opportunity that’s working well right now

A lot of us are wondering what we should focus on in our business with so much change and uncertainty engulfing us daily.

On top of that, many have lost income and need to replace it.

But with disruption there comes opportunity.

It’s become clear to me over the past several weeks, as I’ve worked with clients and had conversations about what’s working now, that online courses fall into the category of “significant opportunities” right now.

I’ll share the reasons why in a moment. But first, I want to be clear that I’m not one to push a “here’s the one thing you absolutely must do right now because it’s the only thing that can fix everything for you” solution.

With that said, here’s why now might be the perfect time for you to launch your first (or next) online course.

1) Online Learning is a Big Opportunity Right Now

Throngs of people have turned to the Internet for learning since going into quarantine. People are also using this time to learn new skills and ideas both as a pastime as well as to bolster their resume for the future. Read more

A List of Free Things That Might Help Right Now

I hope you’re staying healthy and safe.

Over the past week, I’ve curated a collection of resources (most of them free) that could help during this challenging time. I’d like to share them with you today. I’ve put a $ next to the two that cost a bit of money (no affiliate links).

Also, next week I’ll send out some training that I normally charge but that I’ve now made free. It will help you identify exactly what you should do next in your business to serve your customers and bring in income. Watch for it.

Now, here’s my List of Things That Might Help Right Now.

FocusMate – Find Virtual Working Partners for Accountability and Connection [APP]

Focusmate, started by my friend Taylor, has been making it easy for people to connect with others to co-work virtually for years now. His platform was already useful, even more so now. Read more

6 Ways to Land More Podcast Interviews

Today, I have some tips to help you get booked as a guest on podcasts (even if you’ve never done it before and are in the earlier stages of building your brand as a thought leader).

I’m doing a podcast interview tour myself right now, so I have some fresh perspective and an inside look at what works to get more “yeses” from your outreach.

1) Do Your Research

Here’s the truth. Most people who send guest pitches are lazy. They shoot out huge quantities of ill-informed, poorly-crafted emails and just pray a few of them to get a response. You’ll stand out by taking a bit of time to do some research and match your pitch to the specific podcast. Read more

The Hail Mary pass that changed my marketing game (and yours) forever

My back was against the wall.

I’d paid $5000 to work with a world-class consultant, but I was totally unprepared for our phone call.

That’s when necessity (more like desperation) became the mother of innovation.

Little did I realize it, but I was about to stumble on a secret for creating consistent, compelling content that deeply resonates, engages in a way most content fails to do, and earns trust faster than I can devour a bag of Sour Patch Kids. All of that:

Without staring at the dreaded blinking cursor on the blank page
Without wrestling with the demon of perfectionism
Without desperately coming up with a half-baked, mostly boring idea because it’d been weeks since you published something
Without being boring and sounding like everyone else in the echo chamber
Without spending twice the time and energy you’d planned just to end up with something you still don’t feel great about

“What have you got for me?,” my sales coach asked as we connected over Zoom.

You see, I was supposed to have written several emails to review with her, but with everything going on (and let’s be honest, due to a healthy dose of perfectionism mixed with a bit of impostorism), I’d put it off until it was too late. Read more

They called me out and they were right

I had a wake-up call this week in the form of feedback given to me about my new podcast which launches later this month. There’s a valuable lesson in it for any content creator, so I’d like to share it with you.

Let me give you just a bit of setup first.

Here’s the deal. I’m feeling some pressure when it comes to this new show. I had a wildly successful podcast for twelve years, then I went on podcasting hiatus for a few years.

Now, I have high expectations of myself to start strong with this new show as I step back on to the podcasting stage.

There’s nothing wrong with stretching one’s self to reach higher. But it seems maybe I took it a little too far.

I researched.

I backed my ideas up with stats.

I created a framework to make the content actionable.

I kept it all within a nice concise 19 minutes.

I scripted the content (something I’ve never done with a podcast before).

I spent hours writing and re-writing the episode to get it “just right.”

It was those last two that did me in.

Here’s the feedback I received this week from two separate people after they listened to an advance version of episode one. Read more

Archive for category: Marketing

1) Online Learning is a Big Opportunity Right Now

1) Do Your Research