4 Steps to Design a Profitable Online Course

There are four essential elements for creating an online course in order to ensure it will be profitable and deliver results. Together, these four elements make up a framework I call The Online Course Design Canvas. In this episode, I outline this framework and give you examples for each element to help you outline your first (or next) online course. You can also apply this framework to design other types of offers and income streams based on your expertise.

In This Episode

  • How to identify exactly what online course to launch first (or next)
  • 4 key things you must define in order to ensure your online course will be successful

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Here are top tips to help you get booked for podcast interviews even if you’ve never done it before and are in the earlier stages of building your brand.

6 Ways to Land More Podcast Interviews

Today, I have some tips to help you get booked as a guest on podcasts (even if you’ve never done it before and are in the earlier stages of building your brand as a thought leader).

I’m doing a podcast interview tour myself right now, so I have some fresh perspective and an inside look at what works to get more “yeses” from your outreach.

1) Do Your Research

Here’s the truth. Most people who send guest pitches are lazy. They shoot out huge quantities of ill-informed, poorly-crafted emails and just pray a few of them to get a response. You’ll stand out by taking a bit of time to do some research and match your pitch to the specific podcast.

Here are the things to find out.

  • Does the show do interviews?
  • Is there a different angle you can pitch based on how they have covered the topic before?
  • Who is the audience? Can you adjust your pitch to fit that audience?
  • Do they have a specific format they use for their interviews? Can you adjust your pitch to fit that format?
  • Listen to an episode. What do you genuinely appreciate about the show that you can mention in your pitch to demonstrate you know something about the show?

2) Submit a Review for the Podcast

Post a review to Apple Podcasts and let them know you’ve done so in your pitch email. Podcasters all want more reviews. This is an easy way to offer some value upfront and show you’ve invested some time in their podcast.

3) Propose Multiple Ideas

If you only give them one topic idea, it’s a yes or a no. If you give them more than once, the odds of a yes are greater. They can choose which idea feels like the best fit for their audience.

4) Level Up the Ladder

If you’ve never done podcast interviews and you’re just starting out, that’s okay. Pitch to shows with smaller audiences first. You can usually identify these shows because they haven’t been around as long and they don’t have as many ratings and reviews. Once you’ve done interviews on shows with smaller audiences, use that credibility to pitch medium-sized shows and so on.

5) Warm Up the Connection

You will always have the greatest chance of getting a yes if you’re not sending your pitch totally cold. Use social media to see if you know anyone who knows the host and can introduce you. If not, that’s okay. Figure out where the host is most active on social media. Spend some time connecting with their posts/content so your name has already shown up on their radar before you reach out.

6) Pitch to Non-Obvious Podcasts

If you are a parenting coach, the obvious thing to do is to pitch podcasts that are specifically for parents. However, that’s what every other parenting expert will do. What if you reached out to a podcast about personal finance and pitched an interview about how to teach your kids about money? Or what if you pitched a career podcast to talk about how to find a meaningful time with your kid even if your job is taking up a lot of your time?

4 Plug-N-Play Marketing Templates to Powerfully Communicate Your Genius

In this episode: 1) how to clearly communicate your unique brand to the marketplace 2) how to market and sell successfully when your values don’t align with the popular messaging in your industry.

Have you ever found yourself trying to communicate the essence of your business, in a clear and concise way? Maybe on your about page, or maybe when you’re on a podcast and somebody’s saying, “Hey, tell us a little bit about you.” Or, maybe when you get on stage, and you’re speaking and you want to be able to give a little concise elevator pitch, so to speak, about your business. Or, maybe at a networking event. There are so many times and places when we’re called upon to share what our business is about.

In the last episode of Impact, we talked about the Magnetic Messaging Framework, which is the five-part framework that I created to help you uncover the most unique and compelling parts of your message and your brand. In this episode, we take those elements and make them practical for you to use by giving you templates for putting the pieces together.

Today, the format of the show is a little different. You’re going to hear a live coaching call that I recorded, with permission. I want to make these concepts more practical by letting you listen to me helping somebody apply them to their business. In the call I’m going to share with you today, you’re going to hear me consulting Gillian Hood, a health coach.

Gillian needed help getting her message to stand out in the very noisy and competitive dieting marketplace. To make things more interesting, she wanted to find a way to gain attention without talking about dieting, something that no longer aligns with her values and how she serves her clients.

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Download the marketing templates

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5 Steps to Create an Irresistible Brand and Message

In this episode, you’ll learn how to 1) Create an irresistible personal brand that commands the attention of your ideal audience and customers 2) Uncover and clarify the most unique and compelling parts of your message.

There’s never been a better time to attract an audience and share your ideas with the world. But the Internet is a noisy place and it’s also getting harder every day to stand out if you don’t know how to properly create and communicate your personal brand. 

In order to grow your impact and income, you have to communicate your message in a clear and compelling way that cuts through all of that noise. You need to create a brand that is so irresistible, that your intended audience can’t help but pay attention, share your message, and do business with you. 

Perhaps you’ve struggled at times to convey the importance of your work. Perhaps you’ve had moments where it felt like your message fell flat and failed to resonate with the people you want to reach. Maybe you’ve found it difficult to gain the kind of critical mass that turns your message into a movement. 

If so, then what I share in this episode is for you. It’s a five-part framework for clarifying what is most unique and powerful about your work so that you can make your personal brand irresistible. I call this framework the Magnet Messaging Framework

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Download my Personal Branding Framework

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Further Resources


About the Impact Podcast and My Story

In this episode, I talk about why I created this show and how you will benefit from it. I also talk a bit about my story and how it led me to work with thought leaders as a business and marketing strategist.