4 Plug-N-Play Marketing Templates to Powerfully Communicate Your Genius

In this episode: 1) how to clearly communicate your unique brand to the marketplace 2) how to market and sell successfully when your values don’t align with the popular messaging in your industry.

Have you ever found yourself trying to communicate the essence of your business, in a clear and concise way? Maybe on your about page, or maybe when you’re on a podcast and somebody’s saying, “Hey, tell us a little bit about you.” Or, maybe when you get on stage, and you’re speaking and you want to be able to give a little concise elevator pitch, so to speak, about your business. Or, maybe at a networking event. There are so many times and places when we’re called upon to share what our business is about.

In the last episode of Impact, we talked about the Magnetic Messaging Framework, which is the five-part framework that I created to help you uncover the most unique and compelling parts of your message and your brand. In this episode, we take those elements and make them practical for you to use by giving you templates for putting the pieces together.

Today, the format of the show is a little different. You’re going to hear a live coaching call that I recorded, with permission. I want to make these concepts more practical by letting you listen to me helping somebody apply them to their business. In the call I’m going to share with you today, you’re going to hear me consulting Gillian Hood, a health coach.

Gillian needed help getting her message to stand out in the very noisy and competitive dieting marketplace. To make things more interesting, she wanted to find a way to gain attention without talking about dieting, something that no longer aligns with her values and how she serves her clients.

Download This Episode’s Framework

Download the marketing templates

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5 Steps to Create an Irresistible Brand and Message

In this episode, you’ll learn how to 1) Create an irresistible personal brand that commands the attention of your ideal audience and customers 2) Uncover and clarify the most unique and compelling parts of your message.

There’s never been a better time to attract an audience and share your ideas with the world. But the Internet is a noisy place and it’s also getting harder every day to stand out if you don’t know how to properly create and communicate your personal brand. 

In order to grow your impact and income, you have to communicate your message in a clear and compelling way that cuts through all of that noise. You need to create a brand that is so irresistible, that your intended audience can’t help but pay attention, share your message, and do business with you. 

Perhaps you’ve struggled at times to convey the importance of your work. Perhaps you’ve had moments where it felt like your message fell flat and failed to resonate with the people you want to reach. Maybe you’ve found it difficult to gain the kind of critical mass that turns your message into a movement. 

If so, then what I share in this episode is for you. It’s a five-part framework for clarifying what is most unique and powerful about your work so that you can make your personal brand irresistible. I call this framework the Magnet Messaging Framework

Download This Episode’s Framework

Download my Personal Branding Framework

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Further Resources

 

About the Impact Podcast and My Story

In this episode, I talk about why I created this show and how you will benefit from it. I also talk a bit about my story and how it led me to work with thought leaders as a business and marketing strategist.