Strategies for Wowing Clients and Prospects with Jeffrey Shaw

Sustainable business success results from understanding and knowing how to operate within three critical ecosystems: business strategies, personal development, and daily habit/mindset. My guest, Jeffrey Shaw, writes about these ecosystems in his latest book, The Self-Employed Life.

Many times over burgers and fries, Jeff has told me stories about how he studied luxury brands and analyzed buyer psychology to crack the code for selling to NYC’s affluent and becoming their go-to photographer year after year. He has also become a top business coach, speaker, and podcaster, a further testament to the hard-earned experience he shares in his book and our interview.

I love how Jeff’s mind thinks about creating experiences that turn clients and customers into loyal advocates and long-time partners. Be prepared to take notes. I’m thrilled to share our conversation with you in this episode of Impact.

In This Episode

  • 3 ecosystems that affect the ongoing success of your business
  • How to increase LTV with the “Step-Up/Step-Down” business model
  • How to gain more prospects with the Emotional Journey Website Map
  • How to increase customer loyalty with customer-exclusive benefits and presumptive language

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3 Hidden Monetization Mistakes That Are Costing You Money

When monetizing your expertise and email list, there are three easily-overlooked mistakes that will secretly siphon away your profit potential. These three monetization mistakes are part of a phenomenon I refer to as Monetization Shyness.

I’m often asked to look over a client’s monetization strategies to find the gaps. Monetization Shyness is the first gap I look for because it’s so prevalent and so frequently goes unnoticed. Many business owners fail to see Monetization Shyness because its causes are counter-intuitive and rooted in your mindset.

As you know, your mindset is vital to your success and growth. Your mindset can either be an elevator to new heights or a ceiling that keeps you from moving upward. Monetization Shyness strikes both beginner and veteran business owners alike.

In this episode, I deconstruct three types of Monetization Shyness. Then I offer six specific ways you can root it out of your mindset and business to unlock new profit potential.

In This Episode

  • 3 hidden monetization mistakes and how to root them out
  • What is monetization shyness, and how might it be secretly eroding your income?
  • 6 ways to avoid this profit killer

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3 Strategies for Growing Your Business

How can you know what to focus on in your business to produce the most significant new growth?

With so many options available to you, it can be hard to decide where to invest your limited time, money, and other resources to get the greatest return on your efforts.

We can quickly end up overwhelmed, spread too thin, or focused on the wrong areas.

The best way to make your growth strategy clearer, more focused, and more effective is first to realize that there are only three ways to grow your income and impact.

Yes, you can adopt many tactics and strategies, but all of them fall into one of three categories.

When planning your business growth strategy, it’s essential to zoom out and look at each of these three areas to see which one will provide you the best chance for growth before choosing specific strategies to implement.

In This Episode

  • How to know what to focus on in your business to generate the greatest growth
  • Common growth strategy mistakes that will stifle your income and impact and how to avoid them
  • The growth strategy that increases the value of each customer by up to 10x

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Success Secrets from John Lee Dumas

This is not your average interview with John Lee Dumas. I’ve known John since 2012, before his popular podcast, Entrepreneur on Fire, launched. We met in a pizzeria near Times Square while in NYC for the New Media Expo. Little did I know the level of impact and income John would go on to generate.

Since then, I’ve watched John’s meteoric success. Though we’ve chatted on many occasions, there are a handful of things I’ve never taken the opportunity to ask him related to the growth of his brand and business zoom. In this episode, we dig into these questions and extract powerful principles that you can apply to your business to succeed like JLD.  

We also talk about how he is marketing his upcoming book, The Common Path to Uncommon Success, in which he shares a seventeen-part path to incredible success informed by his own journey and the entrepreneurs he’s interviewed on his popular podcast, Entrepreneur On Fire.

In This Episode

  • I interview John Lee Dumas and ask him about four fundamental success secrets that helped him launch a top business podcast and grow a seven-figure business
  • We also talk about the advice I gave John when we first met in 2012 that thankfully he ignored

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How to Design Offers That Sell

How can you ensure to create products and services that your market will scramble to buy?

To design products and services that are sure to sell, you must first focus on the offer’s value proposition. The value proposition answers the customer’s premier question. 

What’s in it for me?

The customer wants to know the outcomes they will achieve and the pains they will relieve if they invest time, money, and energy into your offer.

Hence, to design compelling offers, you must gain a deep understanding of your intended customer’s pains and gains. You must put empathy at the center of your product design process. 

When you do this the right way, your products sell with ease. Your messaging feels authentic, confident, and resonant. 

In this episode, I share my Value Proposition Design framework. You can use this framework to identify what your market values most. Then, you will be able to design a compelling value proposition that will have your intended customers scrambling to do business with you.

In This Episode

  • How to create products and services that your customers will eagerly buy
  • The common mistake that will condemn your product offers to fail.
  • The five types of value that will motivate buyers to invest in your products and services

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Further Resources