When monetizing your expertise and email list, there are three easily-overlooked mistakes that will secretly siphon away your profit potential. These three monetization mistakes are part of a phenomenon I refer to as Monetization Shyness. I’m often asked to look over a client’s monetization strategies to find the gaps. Monetization Shyness is the first gap … Read more
How can you know what to focus on in your business to produce the most significant new growth? With so many options available to you, it can be hard to decide where to invest your limited time, money, and other resources to get the greatest return on your efforts. We can quickly end up overwhelmed, … Read more
This is not your average interview with John Lee Dumas. I’ve known John since 2012, before his popular podcast, Entrepreneur on Fire, launched. We met in a pizzeria near Times Square while in NYC for the New Media Expo. Little did I know the level of impact and income John would go on to generate. … Read more
How can you ensure to create products and services that your market will scramble to buy? To design products and services that are sure to sell, you must first focus on the offer’s value proposition. The value proposition answers the customer’s premier question. What’s in it for me? The customer wants to know the outcomes … Read more
As a business owner and thought leader, there will inevitably be times when you procrastinate a task or project despite its significance to your goals. There are many reasons why we procrastinate, but two of the most common are perfectionism and overwhelm. I certainly have plenty of experience in this respect. Procrastination can be especially … Read more