For the rebels who want to go their own way
Missed a previous installment in the Your Perfect Offer series? Read them here…
- Essential for Your Perfect Offer
- 5 Criteria for Identifying Your Ideal Clients
- Hamburgers, toothaches, and your irresistible offer
- How to Remove Yourself as the Business Bottleneck
_______________
We’ve been talking about how to design your perfect offer for the past few weeks. My goal with this series has been to help you create an offer that provides you with the business and lifestyle you desire as defined by these eight criteria.
- Impactful: Delivers dependable results
- Profitable: Easy to sell consistently
- Flexible: Provides you with freedom
- Scalable: Serves more clients in less time
- Evergreen: Can enroll clients year-round
- Recognized: Boosta your authority
- Irresistible: A must-have for your ideal clients
- Fulfilling: You love delivering it
So far, we’ve gone through the first three steps of the Perfect Offer Framework. The fourth and final step is to design a scalable way to deliver your offer.
Design Your Perfect Offer Model
When doing this, you might consider the four most common scalable offer models for coaches and wonder which is best for you.
- Memberships
- Digital Courses
- Group Cohorts
- Mastermind Groups
Each delivery model has pros and cons, as reflected in the chart below.
The problem is we fall into the trap of thinking those are the only options. But what if you weren’t limited to these four models? What if you could design an offer that took the best elements from each delivery model to meet your vision, values, and strengths?
That’s the idea behind the Your Perfect Offer Framework. Remember, our goal is to provide you with all eight business-growing, life-enriching criteria listed at the top of this newsletter while creating an irresistible offer to your ideal clients.
3 Key Essentials for Scalable Delivery
Each of the typical offer delivery models consists of three essential elements in different forms and degrees.
- Training and Tools: Resources for reaching the outcomes
- Support: Access to you, team members, or experts to get answers, feedback, and accountability
- Community: Connection to other clients going through the same process
There are numerous ways to provide each of these three essential elements. You can align your offer with your needs by choosing the right approach for each element. Here are just a handful of the options.
Training and Tools
- Pre-recorded digital training
- Live virtual training
- Live in-person training
- Worksheets
- Templates, checklists, and other tools
- Software
- Training you deliver vs. training delivered by others familiar with your signature process.
- And more…
Support
- Group Q&A calls
- 1:1 coaching calls
- Accountability check-ins (live, by email, by form, etc.)
- Submit specific elements of the process for feedback
- Ask questions in a forum or via email
- Access to a support team you’ve trained
- Access to curated experts
- And more…
Community
- Live gatherings
- Online community
- Co-working sessions
- Accountability teams or buddies
- Mastermind sessions
- And more…
You also get to dial in a number of other variables to meet your needs.
- How long is the program?
- What is the price?
- Do you offer payment plans?
- Should you use evergreen enrollment, or does open it at specific times of the year?
- What level of access to you and the community do you want to provide?
- How many clients will you allow in your program at one time?
- Do they get access to support at specific times or any time?
- Will you open the offer at specific times of the year or have evergreen enrollment?
- And more…
The big takeaway is that you get to choose the elements of your offer to meet your needs and those of your clients.
My Perfect Offer Framework will help you design the right scalable delivery method for you. For a limited time, you can download the framework for free.
