How to remove yourself as the business bottleneck

Missed a previous installment in the Your Perfect Offer series? Read them here…

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What do you want your life and business to look like in two years?

Do you have a picture of the people you want to impact, how much money you want to make, and most importantly, what you want your lifestyle to look like?

How many hours a week would you like to work while still growing your business?

I often ask this question of new clients. A common answer sounds something like this.

More than anything, I want to get to where I only work 20 hours a week so I can spend more time with my kids. I’d love to take Fridays off and spend at least a month on vacation every year.

As a follow-up, I ask them what they think is the number one obstacle in that vision. Without fail, the answer is something like this.

I have a great team, but my clients all want face time with me. When they sign up, they are signing up to get access to my brain. I tell them how great my team is, but their connection is with me, and so they think they need me to help them directly to get results.

Generating Consistent Business Growth Without Maxing Yourself Out

Generating consistent growth in your business is all about one thing.

Identify and remove the bottlenecks.

When it comes to coaching and consulting, there’s one inherent bottleneck you will run into time and time again.

This is YOU.

You have limited time and energy to dedicate to marketing and sales.

You have limited time and energy to dedicate to serving clients.

You can only wear so many hats in your business before your head is too weighed down to move forward.

So here’s the question then.

How do you remove yourself as the bottleneck so you can enjoy more freedom and flexibility?

Removing the Biggest Business Bottleneck

It’s about making a simple yet significant shift in your business model.

The typical business model for coaches and consultants looks like the following diagram.

If your marketing, sales, and offers all center you as the source of value, you will remain stuck as the biggest limitation to your income, impact, freedom, and fulfillment.

Now, take a look at the business model diagram below.

In this case, your marketing, sales, and offers center your signature process as the thing that leads your client to their desired core outcomes.

You and your team facilitate the process and offer support.

Think of Donald Miller’s Story Brand as an example. The Story Brand system is a dependable framework for creating clear and compelling messaging.

Clients benefit from his system without working directly with Donald because he designed and refined it so anyone with the right knowledge and training can guide and support the client.

By organizing your expertise and approach into a signature process, you can create systems, frameworks, and tools that remove you from parts of that process. It allows you to enlist others to facilitate parts of the process while still delivering a consistent experience and exceptional results.

You Make the Choice

The challenge is that we love feeling indispensable to our clients, so we continue believing that their success requires our direct intuition and interaction.

Your ideas and expertise are invaluable, but you don’t need to be the one who teaches, coaches, facilitates, and supports at every step.

If your vision is to have an impact that goes beyond what your time and energy, then…

You can either continue to tell a story that you are the only one who can deliver results and assure you will always be the bottleneck (forever limiting your income and impact)…

Or you can codify your unique genius into a system that amplifies your impact beyond your direct efforts.

Your Perfect Offer Step 3: Design Your Signature Process

The third step in creating Your Perfect Offer — one that aligns with your vision, values, and strengths — is to design your signature process.

A signature process does many more things for the growth of your business than allow you to serve more clients.

It becomes a brandable asset that elevates your authority and marketing.
It allows you to continually refine the process to improve client experience and results over time.
It inspires your ideal clients to enroll because they can clearly see you’ve designed an approach they can trust.
It makes it easier to create offers, content, presentations, and more that convey the specifics of your approach to the marketplace.
And much more…

My Perfect Offer Framework will help you get started designing your signature process. For a limited time, you can download the framework for free.

Click here to get access to the Perfect Offer Framework.

In my next blog post, we’ll dive into step four of designing your perfect offer.

This is where your unique genius gets to shine, and you show your ideal client why you are the best option for them.