Stop working so hard, start enrolling more clients
“Why is it so hard to find new clients? Every month I wonder where my next clients are coming from, and it’s exhausting.”
I was speaking with Maria — a health coach who was exceptionally good at what she did.
But generating consistent sales still eluded her. She was doing networking events, referrals, podcast interviews, and social media. She still struggled to find clients.
Here’s how the conversation went.
Me: What are the steps in your customer journey?
Maria: My what?
Me: What are the steps between first finding you and becoming a client?
Maria: I offer 1:1 calls with people to see if they are a good fit.
Me: But what happens before that call? By the time they are on a sales call, you should already know they are the right fit. Otherwise, you’ll have too many wasted calls.
Maria: How do I do that?
Me: You set up a series of invitations designed to identify who is ready to move forward, give them a taste of working with you, and remove common objections…all before getting on a sales call.
Maria: So I’m missing steps?
Me: You’re not alone. Lots of coaches have a “mysterious black box” as a customer journey. No wonder they struggle to enroll clients consistently. They focus on being visible, but it’s like pouring water into a leaky bucket. You need this…
(I showed her the diagram below. Click ‘Display images’ if you don’t see it.)
Maria: Won’t that just create more work for me?
Me: Not at all. When you have the right steps in your customer journey, you book so many calls because you filter your prospects. Calls are shorter, and you close more.
Maria: Yeah. I’m tired of working too hard and just hoping to get on calls with the right people.
Me: The good news is this is one of the highest ROI things you can focus on. We’ll start building this out. You’ll see results in the first two weeks, then it will accelerate from there.
Maria: That sounds amazing. I’m ready to get started.
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Does any of this sound familiar?
It’s one of the biggest issues holding coaches and consultants back from generating consistent income and growing to the next level.
That’s why I created The Gravity Method™ to help coaches and consultants attract perfect-fit clients without increasing their workload or relying on marketing and sales tactics that don’t feel good.
If this sounds like what you need, I have limited spots available to do a 20-minute Rapid Client Attraction Assessment call with me to help you identify one or two changes you can implement to attract 15 high-quality prospects in two weeks.
There’s no pitch on this call. You need an email list with at least 500 people to take advantage of this assessment.
