Here’s one of the first things to realize when designing a premium program or course that is highly profitable and consistently delivers amazing results.
A course is not an offer.
A course is just one part of an offer. While the course has a lot to do with your client achieving results, it has little to do with whether they decide to invest in the first place.
No wonder so many coaches and consultants create a program to find they struggle to sell it. They are focused on a fraction of the bigger picture, not realizing there are several integral parts they need to think about first.
And I get it. The part you are most comfortable with is your expertise and the information you deliver. So if you’ve fallen into this trap, you are not alone.
I will help you nail your next course offer to ensure it will generate exceptional results AND consistently attract and enroll your ideal clients because you’ve nailed down the other 90% of the offer.
Let’s break down the key pieces.
10 Essentials for an Offer That Sells and Makes an Impact
A compelling and profitable offer that your ideal clients will jump to invest in is a product or service (in this case, a course or program) that:
- Realizes a desired future state for…
- A well-defined and “hungry” customer segment…
- Faster or better than they otherwise would within…
- An acceptable and believable time period with…
- A high perceived (and actual) likelihood of success while…
- Mitigating risks, problems, and obstacles and…
- Reducing perceived and real costs (including time, money, energy, and other resources) at…
- A price that allows for a significant ROI to the customer while also being…
- Highly profitable to you and…
- Efficient for you to deliver and scale.
Pulling it All Together
Now, that might seem like a lot. However, thinking these things through before you design, create, and sell your course will save you significant time and effort, allow you to charge your worth, and generate a consistent, scalable profit.
With the right framework, nailing each of the elements listed above doesn’t need to be hard or confusing.