7 keys for crafting an irresistible offer that sells

What determines whether your course or program offer will successfully attract your intended market?

Here is the first thing to remember. Your process delivers results, but the offer determines whether they show interest and sign up in the first place.

Here are the critical elements to remember when creating a new course or group program to ensure it will attract the clients you want to work with most.

✅ Is it clear to your intended market that the offer is for them?

✅ Does the offer clearly speak to the most important outcomes to the intended market?

✅ Is it clear why your offer is the best option for them relative to other things they have tried or are considering?

✅ Do you use the language of your intended market to talk about your offer? Does that language feel familiar and resonant?

✅ Does your offer establish a trust trifecta: 1) they trust you to get to their desired outcomes, 2) they trust your process to get them to the desired outcome, 3) AND they trust themselves to use your process to reach the desired outcome? (that last one is CRITICAL)

✅ Do they see your offer as a cost or an investment? In other words, is it clear to them that NOT moving forward will cost them more in the long term than moving forward with the time, money, and resources they would invest in your process?

✅ Does your offer remove the obstacles that have held them back so far (including perceived costs, risks, doubts in themselves, etc.)?

Use this quick checklist to help craft a compelling offer that sells itself or to evaluate your current offer to see what’s missing.