How to be your ideal client’s obvious choice to work with

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I was casually scrolling through my Instagram feed when an ad jumped out at me from between posts about learning guitar, managing ADHD, cute rescue beavers, and Neil Degrasse Tyson talking about the cosmos.

I had been looking for fresh ideas for enrolling clients in my programs because I was tired of running launches. But I’d been disenchanted by most of what I saw other “experts” teaching. None of it felt good to me.

Something about Ross O’Lochlainn’s free book offer stood out. So, I signed up to get the book…and promptly forgot about it.

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7 Top AI Tools to Create Content Better and Faster in 2024

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In college, my knack for discovering new music and the next big thing before it hit the mainstream led me to curate lists of music discoveries for friends.

Today, this passion for discovery and sharing has led to discovering and testing new resources for clients and blog post readers. I used to share curated lists in my posts but fell out of the habit.

But recently, the following kind comment on one of my past lists reignited my enthusiasm.

Jason, will you please stop filling up my inbox with such useful and interesting stuff?! Every time, I find myself pulled into learning about the things you share. Thanks for your thoughtful emails. –Risa Haasbroek

So, I’ve decided to bring the lists back occasionally, starting with an AI edition in today’s post.

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More impact with less work for you

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Do you dream of scaling your business and reaching more people but feel handcuffed by the number of hours in your day?

How do you grow without compromising on the quality of your coaching?”

This is one of the most significant bottlenecks hindering the business growth for coaches and consultants.

You Are the Master Architect

 

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Create industry-leading ideas like Brené Brown and James Clear

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Have you ever wondered how top industry leaders create ideas that stand out and make a big impact?

The secret lies in how they organize, communicate, and apply their expertise by turning their ideas into memorable and useful frameworks that I call “signature methods.”

Signature methods elevate the value and reach of your ideas by making them easier to talk about, understand, and use.

In my previous blog post, I shared a mini-case study about how a client transformed her business by creating a signature method.

In this post, I share seven examples from industry leaders to inspire and guide you in creating your own.

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Confidently convey your unique expertise with this free tool

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Imagine being on a crucial call with a perfect prospect client. As you talk about your services, doubt creeps in. Did your words convey your unique value, or did it sound like another generic offer?

Struggling to explain your expertise is a common struggle that leads to lost clients and opportunities.

That’s why I’ve created a worksheet that organizes your approach into a clear and memorable method in just 30 minutes. Enter…

The Signature Method Framework

Grab a free copy here (or at the link at the end).

A Signature Method distills your expertise into a distinctive, easy-to-understand framework that…

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