Unlock the Secret to Attracting Your Dream Clients, Eager to Collaborate

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Imagine this….

What if people from your social media following, email list, or network raised their hand to let you know when they needed your services?

Wouldn’t it be so much easier if we didn’t need to run launches, do pushy promotions, or chase leads to enroll clients?

It reminds me of a time in college. (Now stick with me here.) I liked a woman in my apartment complex. We’ll call her Amber. She was so smart, quirky, and fun.

I wanted to ask her out. The only problem was…I was too scared to do it!

What if she said no?!

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The truth about passive income with digital courses

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Today, I want to address the myth that digital courses are a golden ticket to easy, scalable income and propose a better way to grow your coaching or consulting business.

Consider this question…

If you only got paid by clients if they got results, would you offer them a digital course? Or would you give them a program that offers support in addition to information?

The Passive Income Trap

In 2006, I launched my first digital course. While I genuinely wanted to help people, I was also focused on building a business that would give me more freedom in my lifestyle.

Internet business gurus of the time sold the alluring lifestyle dream of creating content once, setting up automated sales funnels, and watching the money roll in while I enjoyed more freedom.

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For the rebels who want to go their own way

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Missed a previous installment in the Your Perfect Offer series? Read them here…

  1. Essential for Your Perfect Offer
  2. 5 Criteria for Identifying Your Ideal Clients
  3. Hamburgers, toothaches, and your irresistible offer
  4. How to Remove Yourself as the Business Bottleneck

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We’ve been talking about how to design your perfect offer for the past few weeks. My goal with this series has been to help you create an offer that provides you with the business and lifestyle you desire as defined by these eight criteria.

  1. Impactful: Delivers dependable results
  2. Profitable: Easy to sell consistently
  3. Flexible: Provides you with freedom
  4. Scalable: Serves more clients in less time
  5. Evergreen: Can enroll clients year-round
  6. Recognized: Boosta your authority
  7. Irresistible: A must-have for your ideal clients
  8. Fulfilling: You love delivering it

So far, we’ve gone through the first three steps of the Perfect Offer Framework. The fourth and final step is to design a scalable way to deliver your offer.

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How to remove yourself as the business bottleneck

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Unlock your potential and achieve work-life balance. Discover how to remove bottlenecks in your business and create a signature process.

Missed a previous installment in the Your Perfect Offer series? Read them here…

  1. Essential for Your Perfect Offer
  2. 5 Criteria for Identifying Your Ideal Clients
  3. Hamburgers, Toothaches, and Your Irresistible Offer

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What do you want your life and business to look like in two years?

Do you have a picture of the people you want to impact, how much money you want to make, and most importantly, what you want your lifestyle to look like?

How many hours a week would you like to work while still growing your business?

I often ask this question of new clients. A common answer sounds something like this.

More than anything, I want to get to where I only work 20 hours a week so I can spend more time with my kids. I’d love to take Fridays off and spend at least a month on vacation every year.

As a follow-up, I ask them what they think is the number one obstacle in that vision. Without fail, the answer is something like this.

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Hamburgers, toothaches, and your irresistible offer

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Missed a previous installment in the Your Perfect Offer series? Read them here…

  1. Essential for Your Perfect Offer
  2. 5 Criteria for Identifying Your Ideal Clients

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How can you be sure your offer will sell before investing time and resources into creating it?

The last thing any coach or consultant wants to hear after opening the doors on a new offer is…

The sound of crickets. Ouch!

I’ve been there. It’s a fast track from optimistic enthusiasm to existential crisis.

“Do I even know what I am doing? Maybe nobody wants my expertise. They probably think I’m a fraud.”

I’ve also launched offers that brought in more than 700k in two weeks.

When this happens, many assume it’s an issue with the marketing or sales process. “Maybe I didn’t send enough emails. Perhaps I should have done a webinar. Does my sales page suck?”

But here’s the thing. While marketing and sales are key elements…

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