How effective is your messaging at gaining the attention of your intended market, earning their trust, and inspiring them to do business with you?

Is your expertise hurting your marketing?

On a scale of one to ten, how effective is your messaging at gaining the attention of your intended market, earning their trust, and inspiring them to do business with you?

When you talk to an ideal prospect, do they quickly understand how your offer will fulfill their needs, or is there a disconnect that causes promising prospects to tune out?

Research shows that the more expertise you have in your field, the harder it is to create marketing that is resonant and effective.

Sounds backward, doesn’t it?

The explanation lies in something called The Curse of Knowledge.

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The Curse of Knowledge tells us that the more experience and knowledge we acquire in our field, the more we risk losing connection with our customer’s needs.

This makes it harder to remember or imagine what our intended customers already know and understand, leading to confusion, not clarity.

Yet, the marketer’s first responsibility is to “always enter the conversation already taking place in the customer’s mind,” as Robert Collier once said.


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The good news is that you can use proven tools and frameworks to mitigate the Curse of Knowledge. This ensures your communications aren’t riddled with confusion that will cost you sales.

I’m putting the final touches on some new messaging frameworks to help you communicate your brilliance clearly and compellingly, so your marketing and sales feel more effortless and effective.

You can expect to see more about this topic in the coming weeks.

What are your biggest questions or challenges regarding your marketing and sales messaging? What would best help you to overcome those challenges?