My first marketing school was a brown 1988 Buick that I bought from my Grandma for $1500.
The velvety bench seat in the back was always littered with tapes and CDs by consummate marketers like Dan Kennedy.
It was 2002. During my commute to and from work, I’d listen to the audios to gain ideas for marketing my alternative rock band, Desmo.
That’s how I learned the three M’s of marketing.