The Most Common Barriers to 1 Million a Year

My first marketing school was a brown 1988 Buick that I bought from my Grandma for $1500.

The velvety bench seat in the back was always littered with tapes and CDs by consummate marketers like Dan Kennedy.

It was 2002. During my commute to and from work, I’d listen to the audios to gain ideas for marketing my alternative rock band, Desmo.

That’s how I learned the three M’s of marketing.

The 3 M’s of Marketing

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3 Common Mistakes that Will Kill Your Business Growth

Confession time! I’m avoiding the ginormous task of deciding which schools to apply my daughter to for kindergarten this fall. The system here in Manhattan is overwhelming, even for the public schools!

So instead, I’m writing this post to chat more about growing your business – a much more enjoyable task :).

My daughter and I -- check out that smile!

Maybe you can relate to my overwhelm. Our business sometimes feels like our child. “Raising it” to be happy, healthy and growing can be overwhelming.

So, let’s continue our chat from the last email about how to grow your business in 2017 so you can survive the big shifts taking place online.

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The Uncomfortable Truth about Growing Your Business in 2017

Let’s talk about how to grow your business to the next level in 2017

First, let’s discuss what to do if you are:

  • Hustling too hard and making too little money
  • Struggling to attract enough leads and customers
  • Attracting the wrong customers and clients
  • No longer fulfilled by a business you once loved
  • Hitting an income plateau and don’t know how to get to the next level
  • Cycling through boom and bust periods, doing launch after launch, without predictable monthly revenue coming in

If any of that resonates, then keep reading. We’re going to talk about the uncomfortable truth that keeps so many businesses from growing (and even dooms many to fail).

Each of the bullet points above is a symptom that your business has hit a growth barrier.

Without the right changes, your business won’t grow.

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What the U.S. Elections Mean for You, the Influencer and Marketer

Despite the title of this post, my purpose in posting this is not political. Also, it contains relevant lessons for your business and brand whether you live in the U.S. or elsewhere.

I deliberated as to whether or not I should acknowledge the election results in my content, but then I remembered one of the most important pieces of marketing and influence advice ever given.

More on that below…

There are three vital lessons we can pull from the U.S. elections this week. Each of them provides insight and opportunities for you to have a greater impact with your work.

Lesson One: Always enter the conversation already going on in the mind of your customer

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Which of These Three Things is Limiting Your Business Growth?

“Why isn’t my business growing as fast as I’d like?”

This is essentially the primary question I get from my clients. It might not be in those exact words. In fact, the thing they initially come to me for is typically a symptom of another underlying problem. The good news is the core problem or problems are typically easy to identify if you know where to look.

In order to find the biggest opportunity for growth in my clients’ businesses, I start by getting a clear picture of their business in three areas.

I call this the success trifecta. If one or more of these things is lacking, your progress and growth will slow or even stall completely.

And in my experience, there are always things to be done in each of these area to immediately generate more growth and income. It doesn’t matter if you are just starting out or already making seven figures a  year. But we all need that outside perspective at times to uncover the missing link.

In this post, I’ll outline the Success Trifecta for you. Then, I’d like to give you an opportunity to apply for a FREE strategy call with me to discuss find the your fastest path to faster growth along with a few simple tweaks that will immediate accelerate your results. Read more