Success Secrets from John Lee Dumas

This is not your average interview with John Lee Dumas. I’ve known John since 2012, before his popular podcast, Entrepreneur on Fire, launched. We met in a pizzeria near Times Square while in NYC for the New Media Expo. Little did I know the level of impact and income John would go on to generate.

Since then, I’ve watched John’s meteoric success. Though we’ve chatted on many occasions, there are a handful of things I’ve never taken the opportunity to ask him related to the growth of his brand and business zoom. In this episode, we dig into these questions and extract powerful principles that you can apply to your business to succeed like JLD.  

We also talk about how he is marketing his upcoming book, The Common Path to Uncommon Success, in which he shares a seventeen-part path to incredible success informed by his own journey and the entrepreneurs he’s interviewed on his popular podcast, Entrepreneur On Fire.

In This Episode

  • I interview John Lee Dumas and ask him about four fundamental success secrets that helped him launch a top business podcast and grow a seven-figure business
  • We also talk about the advice I gave John when we first met in 2012 that thankfully he ignored

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How to Design Offers That Sell

How can you ensure to create products and services that your market will scramble to buy?

To design products and services that are sure to sell, you must first focus on the offer’s value proposition. The value proposition answers the customer’s premier question. 

What’s in it for me?

The customer wants to know the outcomes they will achieve and the pains they will relieve if they invest time, money, and energy into your offer.

Hence, to design compelling offers, you must gain a deep understanding of your intended customer’s pains and gains. You must put empathy at the center of your product design process. 

When you do this the right way, your products sell with ease. Your messaging feels authentic, confident, and resonant. 

In this episode, I share my Value Proposition Design framework. You can use this framework to identify what your market values most. Then, you will be able to design a compelling value proposition that will have your intended customers scrambling to do business with you.

In This Episode

  • How to create products and services that your customers will eagerly buy
  • The common mistake that will condemn your product offers to fail.
  • The five types of value that will motivate buyers to invest in your products and services

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Wherever you're in your career and business, I invite you to remember Steve Jobs' quote. Remember, you are in the process of discovering the dots as you go.

Steve Jobs said this made all the difference to his success

In life and business, we often want to control things. We want to be sure about which path to take and where it will lead. We want to see the dots and know how to connect them.

As a college student, I studied engineering. I loved learning a formula, solving for the variables, and getting a correct answer.

As an entrepreneur, I’ve had to (and continue to) unlearn that approach. There are too many variables, most of them out of control. Scary, I know. It makes it impossible to look ahead and find the “right” solution.

Take a look at this great quote from Steve Jobs’ famous commencement speech from 2005.

“You can’t connect the dots looking forward; you can only connect them looking backward. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.”

Back in 2003, I quit my one-and-only post-college employment after only three years as an engineer. I jumped into real estate investing because I’d read Rich Dad, Poor Dad.

I didn’t know it yet, but this was the first “dot” of many that I would manage to connect in the coming years.

Participating in the real estate investing community led me to consult real estate investors about marketing. (I’d gained marketing chops—as well as would-be mutton chops—over several years of promoting my band, Desmo.)

Eventually, consulting lead to the idea to run a one-day seminar about marketing for real estate investors. I booked a room at the local community college and filled it with 25 people grossing $8000.

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3 New Ways to Eliminate Procrastination, Overwhelm, and Perfectionism

As a business owner and thought leader, there will inevitably be times when you procrastinate a task or project despite its significance to your goals.

There are many reasons why we procrastinate, but two of the most common are perfectionism and overwhelm. I certainly have plenty of experience in this respect.

Procrastination can be especially frustrating when the task you are avoiding is essential to an important goal. You want the benefits of the outcome but find it difficult even to get started.

Perhaps you want to write a book but find it challenging to sit down and write.

Perhaps you want more clients, but you struggle to get started doing consistent outreach.

Perhaps you want to meditate so that you can enjoy increased mental clarity and awareness, but you find it difficult even to do a ten-minute meditation.

In this episode, I’ll share with you a set of questions you can ask to eliminate the overwhelm and perfectionism that leads to procrastination.

In This Episode

  • 3 simple techniques for getting past perfectionism, procrastination, and overwhelm so that you can do more of the important things in your business

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Customer Awareness

Generate More Sales with Customer Awareness

Then they create a customer journey that leads them toward doing business with you.

To create a compelling customer journey, you must have a deep understanding of your intended customer’s inner world and the process they go through before they buy.

In this episode, I’ll share with you a framework that outlines the five phases all customers go through before they buy. This framework tells you the kind of content you need at each step to earn their trust and buy-in.

It also allows you to identify places in your customer journey where you might be losing potential customers because of a mismatch in your message.

In This Episode

  • How to create content that grabs the attention of your intended market
  • A five-part framework for knowing what exact message your potential customer needs to hear to progress toward doing business with you.

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The Customer Awareness Spectrum
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