In my previous post, I outlined the three steps you can use to find out what your audience needs most and launch a new online course (or another online offer) simply, quickly, with low cost and little risk.
A key piece of this process is launching the pilot version of your course first…
- Test your idea quickly
- Bring cash in the door right away
- Get early feedback and testimonials to increase further sales
This gives you the early momentum to build and leads to a successful ongoing income stream.
Today, I want to dig a little deeper and show you exactly how to launch a pilot course fast.
As with most things, I have a framework or this. These are the four things you need for a profitable and impactful online course.
1) Identify the Ideal Student
Who is the specific person you want to reach and help with your course? What are their most pressing pains and goals? What are their current circumstances? What motivates them? What’s holding them back?
The better you know who you want to serve and what their needs are, the easier it is to create a successful course for them. Read more