“How can I possibly stand out from all the other people saying and offering the same things I am?”
It’s a question worth asking given all the noise on the Internet. Just this morning, I was on the phone with a client who was concerned about starting a podcast when it seems like there are so many people with podcasts already.
The truth is, there’s plenty of room for your voice in the world. In fact, it’s desperately needed. The key is to develop a distinct voice that stands out and draws your ideal audience in.
To stand out in the marketplace, your personal brand needs three things.