3 Common Online Course Launch Mistakes

Let’s take a look at the three things I see to derail course creators the most, keeping them from years of opportunity to generate more impact and income.

MISTAKE #1: Spending Months Creating Content Before You Know the Course Will Sell

SOLUTION: Sell a pilot before you create the course

In my recent emails, I’ve shared with you know how you can sell a new course before you create any content and without setting up a course web site.

This is THE best way to avoid creating something that either nobody wants or that doesn’t get the results your students desire.

As a member of the Launch Your Course workshop and group coaching program that starts next week, I’ll guide you to launch a pilot course just eight weeks.

MISTAKE #2: Following Someone Else’s Formula

SOLUTION: Follow a framework that allows you to create a course that aligns with your strengths, values, and vision.

Following someone’s formula or copying their approach is a surefire way to end up feeling trapped by your course and business.

And that’s if you actually finish the course.

What happens more often is you avoid creating your course and never finish because the entire process feels like it’s just not you.

But here’s the truth of the matter.

There are hundreds of different ways to create a successful online course.

Choose a way that works for you. If you don’t like being on video, no problem! Use a format that plays to your strengths.

Don’t want to do a big product launch video series? Then don’t. There are plenty of other ways to find and enroll students.

I’m stunned at how often course creators try to force a square peg in a round hole.

It’s just not needed.

Follow proven principles, but in the end, create a course in a way that feels good to you.

That’s why I’ve created frameworks for every piece of the course design and launch process.

When you join Launch Your Course, you get access to over 23 worksheets, templates, scripts, and other tools that I have refined for years to make every step as simple and fast as possible.

MISTAKE #3: Waiting too Long to Create a Course

SOLUTION: Get started now

Every week, month, or year that goes by without creating your course is money and impact lost.

Launching a course will transform your business.

Your Ideal Audience + Their Ideal Outcome = A Compelling Course That Sells

Once you have those two things, you have enough to get started.

You can have a course up, and selling in a matter of weeks. There are people who are waiting for you to do so.

They need your help. They will pay you well for it.

Now is an amazing time to launch an online course. There is an abundance of people turning to the Internet for guidance, insight, and education.

It’s an amazing way to create a new income stream for your business that brings cash is today while also generating revenue for years to come.

You can get started without an email list, course web site, sales funnels, product launches, or any of the other parts that feel overwhelming and complex.

All you need is an idea of what audience you want to serve with your course.